The document discusses psychographic segmentation and how it can be used to target audiences for thrillers. Psychographic segmentation divides the market into groups based on social class, personality traits, and lifestyle. The document then describes seven main psychographic groups: Mainstreamers, Aspirers, Succeeders, Resigned, Explorers, Strugglers, and Reformers. It provides details on the characteristics and brand preferences of each group. The document concludes that Explorers and Strugglers would be the best target audiences for a thriller, as Explorers seek adventure and Strugglers seek escape through sensation and impact.

1. Emma Tonkinson

2. 
Psychographic segmentation splits the market into groups
which are determined by your social class, personality traits
and lifestyle. The types of products that people buy reflect
on the persons characteristics and what kind of person they
are so it is based this.
Thrillers in Psychographics

As thrillers aren't specified as much as other genres, they can
appeal to every type of Psychographics.

3. There are seven main types of character;
 Mainstreamers
 Aspirers
 Succeeders
 Resigned
 Explorers
 Strugglers
 Reformers

4. 
This is typically the largest group who tend to
be domestic, conformist, conventional,
sentimental and definitely seek security, they
favour value for money family brands.

5. 
These people tend to seek status, they are
materialistic, acquisitive and worry about
their image, appearance, persona and
fashion. They think that an attracting
package is more important than the
contents, this group is typically younger
people with clerical or sales jobs.

6. 
This group tend to be professionals with high
management, who have strong goals,
confidence, good work ethic and
organisation. They support stability and
brand choice based on self reward.

7. 
Typically older people who seek survival, they
are rigid and are interested in the past and
tradition, brand choice stresses safety.

8. 
This group is younger demographics like
students who seek discovery, they have
energy, individualism and experience. They
value difference and adventure, brand choice
highlights satisfaction and instant effect,
they are the first to try new brands.

9. 
This group is D and E demographics that seek
escape, they are alienated and disorganised,
they have few resources beyond physical
skills. Brand choices involves impact and
sensation, they buy alcohol, junk food and
lottery tickets.

10. 
This group seeks enlightenment, they want
freedom of restrictions and personal growth,
they have social awareness and independent
judgement, they are anti materialistic but are
aware of good taste. They have attended
higher education and select products for
quality.

11. 
We believe that explorers are the best people to aim
our thriller at, because they are interested in
adventure and would enjoy watching something that
gives you a thrill. Another group that would be good
to make our target audience are strugglers who are
alienated and seek escape, this makes them good to
aim our thriller at because they are the type of people
that tend to enjoy thrilling films that can be creepy or
jumpy, they spend their time drinking alcohol and
eating junk food so it is clear that they like sitting in
watching the television, so they would be a good
audience to target our thriller at.