Demographic data includes statistics like age and income that are used to identify target markets. Producers use demographics to understand the viewing habits of potential audiences and shape their films accordingly. The document discusses using the UK's social class system of 6 levels (A to E) to determine which groups would be most interested in a thriller film. While level E includes students and young people most likely to enjoy thrillers, it also includes pensioners who may not. Therefore, the document recommends also targeting groups A and B as they will be more able to financially support the film.

1. • Demographics are 'the statistical characteristics of human populations (as
age or income) used especially to identify markets'
• These are called social demographics.
• It can be used by the producer to take note of what social group are most
likely to watch their movie therefore helping shape the creation to appeal
to specific target audiences. The class system consists of 6 levels.
• Producers need to use demographics of their potential audience so they
can know their viewing habits and shape their film to appeal to them.
Demographics

2. Grade Social Class Occupation of income earner
A Upper middle class Higher management, administrative or professional
B Middle class
Teachers, creative media figures such as graphic
designers
C1 Lower middle class Juniour managers, nurses
C2 Skilled manual workers Specialist clerical staff
D Semi skilled and unskilled manual workers Plumbers, builders
E Lowest level of subsistence Students, unemployed, pensioners and casual workers
• We believe the level E would be the best to aim our thriller at, as it includes
students and young people who would be the most likely to enjoy a thriller
film. Younger people buy into the realism of thrillers much more. However as
there are contrasting social groups of people within the demographics- as
pensioners also come in to the level E group of whom aren’t very likely to
invest in a thriller film. It would be wise to aim to include groups A and B as
they will be able to invest in our film the most.
Rhianna Griffin