The document summarizes the results of a questionnaire about music magazine readers. It finds that the target market uses mobile apps and the internet most, spends free time with friends in town, and is likely to spend money on clothes or other luxuries. Based on this, the readership profile is revised to describe readers aged 16-24, where most are male or studying and enjoy various music, using internet/apps, attending live events, and spending on luxuries like clothes.

1. QUESTIONNAIRE
RESULTS

2. Gender

3. Age

4. What is your Favourite Genre of music?

5. How do you buy music Magazines?

6. If you don’t have a subscription, how often
do you buy Magazines?

7. Except articles/interviews, what factor is
most likely to make you buy an issue?

8. How often do you do you go to live music
events?

9. What media form do you use the most?

10. How are you most likely to spend your
free time?

11. What are you most likely to spend Money
on?

12. Reflection of Questionnaire
From the results of this question I have found several things:
• People buy magazines because of free content such as
posters
• My target market uses Mobile apps and the internet over other
media forms.
• A majority of my target market spend their free time in town
and/or with friends.
• My target audience is most likely to spend their income on
clothes or something expensive.
I know now how to attract more interest from my target market
by appealing to them.
This also allows me to refine and add to me readership profile….

13. Revised Readership Profile
• Aged between 16 and 24 years old.
• Male readers 60%
• Female readers 40%
• Working full time 35%
• Still Studying at university or college: 40%
• Working part time and studying: 20%
• Neither working or Studying: 5%
• Enjoy a varied taste in music.
• 70% use the internet and apps over other media forms.
• Only 2% don’t go to live music events.
• Enjoy spending money on luxuries like holidays and
clothes