The document summarizes the results of a survey given to 20 people about their music preferences and magazine reading habits. It found that most respondents were female aged 15-17 who listen to music on their phones and enjoy pop, rock, and rap genres. Most read Q and Vibe magazines and are willing to pay £1.50-£2 for a music magazine. The survey will help the author design an appealing new music magazine for this target audience.

1. I handed out my questionnaires to a group of 20 people
and these were my results…

2. ‘Gender?’
I handed them out a mix of male and female and the results were that there were 8 male
and 12 female, I took these results into consideration when looking at the Results as they
will be slightly bias towards a female’s preference as there are more female than male.
male
female
Exact results:
Male: 8
Female:12

3. ‘Age group?’
The results I got back allowed me to understand the age range in which to aim my magazine
at. I got back a variation of 15-30 year old, the majority being aged 15-17. When creating my
magazine I will take these results into consideration and try to create something that will
appeal to all of the age ranges below, But mainly focusing on 15-17 year olds. The exact results
In which I received were : 15-17: 16 18-20: 2 20-30: 2
15-17
18-20
20-30
Exact results:
15-17: 16
18-20: 2
20-30: 2

4. ‘How do you listen to music?’
When asked how you listen to music I found that a lot of people listen to it via their phones
and on TV, and fewer listen to it on the internet and only 1 person listened to it on the radio.
I plan to use this when creating my magazine by maybe featuring tips for downloads on
Phones or by having a free playlist that can be downloaded on your phone inside my magazine
As this will be to the audience’s taste and highly improve appeal.
Radio
TV
Intere
nt
Phone
Exact results:
Radio: 1
TV: 5
Internet: 2
Phone: 12

5. ‘Which genre of music do you listen to?’
The results to this question, as you can see, were varied. These results helped me to decide
Which genres to use in my magazine, I planned to use multiple genres to make it a hybrid
Magazine to widen and extend the audience and maximize likeability, as its fans of 3 different
Genres then reading it rather than just one genre. The 3 top answers for This question were
Rock, Pop and Rap, as these are clearly the most popular I will use them in My magazine as
this will allow the majority of music listeners of these 3 genres to enjoy Reading my magazine.
Rock
Pop
Rap
Indie
Indie-rock
R&B
Exact results:
Rock: 4
Pop: 5
Rap: 4
Indie: 1
Indie-rock: 3
R&B: 3

6. Exact results:
Q : 6
VIBE: 5
Kerrange!: 2
NME: 3
RollingStone: 4
‘Which magazines do you like reading?’
Asking this question allows me to know which magazine (all of which are a similar genre to the
One in which I plan on making) is the most popular, so I can research them to get inspiration
On images, layout, content etc, to make my magazine look as good as possible. The most
Popular magazines were Q and VIBE, so I am going to do some research on these two.
Q
VIBE
Kerrange!
NME
Rolling stone

7. ‘How much would you typically pay for a music magazine?’
The answers that I received from this question let me know how much to price my magazine
At, I don’t want to price it too low and then I will lose out on profit, but pricing it too high will
Result in people not buying it at all so I would also lose on on profit then too. In order to get
My magazine at the right price I will look at which price range is most popular. As £1-£1.50 and
£2-£3 are most popular I will chose a price inbetween these two, maybe around £1.75-£2.
Exact results:
£1-£1.50: 9
£2-£3: 6
£3+: 5
£1-£1.50
£2-£3
£3+

8. Exact results:
Itunes: 11
Stores: 5
Apps: 4
‘If you buy music, where from?’
As a lot of people buy music online now I wanted to see where is most popular, as I may
Include incentive in my magazine that will support whichever is most popular, i.e. Itunes
Vouchers, or a competition to win vouchers for them. As you can see itunes was the most
Popular out of all 3.
itunes
Stores
Apps

9. Exact results:
1-5hrs: 9
6-10hrs: 7
11+: 4
‘How much time do you spend listening to music?’
If people spend a good amount of time listening to much such as 4hrs+ then they
Clearly have a good passion for music, and will spend time going to gigs, concerts and
Buying CD’s, by seeing that people do this I know to include stuff like this and articles
on them in my magazine to make it interesting and appealing to the audience.
1-5hrs
6-10hrs
11+

10. Exact results:
The cover: 10
Music: 5
Celebrities: 5
‘What features attract you most in a music magazine?’
The answers I received to this question will enable me to know what aspects of my
magazine to design and Layout will as its what the audience are most interested and
attract with. The audience have answered saying that they are mostly attracted to a
Cover so I will spent a lot of time and effort designing and planning this to make sure
it looks the best it can.
The cover
Music
Celebrities

11. Asking this question will help me improve my magazine and I have acknowledged what
The audience want to see more of in a magazine, so it will be more enjoyable and
Popular with reader.
Exact results:
Interviews: 14
Competitons:6
‘Any features would you like to see more of in a magazine?’
Interviews
Competitions