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TEXTUAL ANALYSIS
(TOBY CARVERY
“HOME OF THE
ROAST”)
• Radio Advertisement (30secs)
 Target audience: 30-60+ year olds - old enough to have
families, offering them a delicious meal at ‘Toby
Carvery’.
 Appealing C1-D income bracket – having a casual/not-
so-expensive meal (nature of advert).
 Both female and male voiceovers heard (of range of
ages; older and adult); sound different from each other -
showing of their own personalities and variety of
voiceovers appeal a wider range of target listeners.
 The main male voiceover is heard near the end of the
advert (16 seconds), giving the details and contact
(website) of ‘Toby Carvery’ – sounds more
refined/sophisticated than the other voiceovers, due to
giving necessary information about the place.
 The voiceovers (except for main male voiceover) have
more of a Northern accent (don’t have Southern,
sophisticated accent) – connotes and relates with the
nature of the advert.
 Always directly addressing the listeners – using
positive adjectives to describe the tastiness of their roast
dinner served at ‘Toby Carvery’ (e.g. “suttle and tender”,
“smothered in gravy”).
 Music Bed: Non-diegetic Instrumental score
(primarily melodic piano solo) played constantly
throughout advert, whilst voiceovers speaking overtop –
connote the constant positive atmosphere audience will
experience if they dine at ‘Toby Carvery’.
 Main voiceover states only one form of contact; the
website – which is conventional for a radio advert to
include and a way to end the advert; for listeners to
access further information.
 Voiceovers indicate why you should eat there and
what the meal includes (e.g. “surrounded by veg”) –
they all sound enthusiastic and positive, and use slightly
colloquial/informative language (in causal/relaxed tone).

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Toby Carvery (Textual Analysis 1)

  • 1. TEXTUAL ANALYSIS (TOBY CARVERY “HOME OF THE ROAST”) • Radio Advertisement (30secs)
  • 2.  Target audience: 30-60+ year olds - old enough to have families, offering them a delicious meal at ‘Toby Carvery’.  Appealing C1-D income bracket – having a casual/not- so-expensive meal (nature of advert).  Both female and male voiceovers heard (of range of ages; older and adult); sound different from each other - showing of their own personalities and variety of voiceovers appeal a wider range of target listeners.  The main male voiceover is heard near the end of the advert (16 seconds), giving the details and contact (website) of ‘Toby Carvery’ – sounds more refined/sophisticated than the other voiceovers, due to giving necessary information about the place.  The voiceovers (except for main male voiceover) have more of a Northern accent (don’t have Southern, sophisticated accent) – connotes and relates with the nature of the advert.
  • 3.  Always directly addressing the listeners – using positive adjectives to describe the tastiness of their roast dinner served at ‘Toby Carvery’ (e.g. “suttle and tender”, “smothered in gravy”).  Music Bed: Non-diegetic Instrumental score (primarily melodic piano solo) played constantly throughout advert, whilst voiceovers speaking overtop – connote the constant positive atmosphere audience will experience if they dine at ‘Toby Carvery’.  Main voiceover states only one form of contact; the website – which is conventional for a radio advert to include and a way to end the advert; for listeners to access further information.  Voiceovers indicate why you should eat there and what the meal includes (e.g. “surrounded by veg”) – they all sound enthusiastic and positive, and use slightly colloquial/informative language (in causal/relaxed tone).