The feedback from the audience provided both positive and constructive feedback on the layout, design, and content of the magazine and other promotional materials. Positives included that the materials were well-laid out, easy to read, visually appealing and professional. Suggestions for improvement included adding more local images and businesses, increasing color contrast on some text, and improving one product image. Overall, the feedback indicated the magazine successfully engaged audiences and established the brand while also providing guidance to further enhance audience connection to the local area.

1. What have you learned from your
audience feedback?

2. ‘The shots are very sophisticated which would
catch the eye of the older age group and very
beautiful I might add. Colours are quite neutral;
brighter colours would make it more vibrant,
other than this very well laid out and is easy to
read. The front cover looks great and the
contents is very well constructed, the advert is
minimalistic which is good because it is just
promoting the product without too much text
getting in the way’ - Zara
All good images, maybe lose the picture of the
school and add more of the harbour etc. to show
the heritage of Ramsgate and the Thanet area.
Also would be good to see the promotion of a
local business to show what the area has to offer.
Overall it looks very professional and the
contents is definitely the strong point; it is put
together very well and looks great, the billboard
looks good although comes across as
monochrome and dull’ - Gid
‘I think the layout is spot on personally and it is very
nicely presented. There could be a few more prints of
the surrounding area as it’s titled ‘Thanet Life’ and also
could have featured a bit of local history, like the
tunnels. All the information is there and is very easy to
read, I like the subtle sky blue theme running on the
front cover and contents, the use of the sky blue text on
the contents is really clever and ties the two pages
together’ - Marc
‘The layout of everything is very nice, there is
plenty of colour on the front cover to draw
peoples attention to appeal to them and make
them more inclined to buy the magazine. The
contents looks great and I like the way you’ve set
it out in categories so readers can go straight to
the page they have their interest in, the font and
different sizes of texts separates the information
so is easier to read’ - Vicki
‘I like the placement of the images and the text on the
front cover; the font is nice but a little too hard to see
the smaller text against the lighter parts of the
background, but overall in itself the text is good. The
contents has an easy to follow layout; articles of interest
are clear, nice use of fonts and social media. I like the
simplicity of the advert but cant help being drawn to the
light spot on the watch. Overall there is a nice layout
throughout and the amount of times the name of the
magazine Is clearly visible establishes the brand image’
-Natalie
‘Front cover image is great, it really grabs your attention
as it looks somewhere exotic and interesting. The use of
colour is good, white and gold work well together
however some of the background image is white so the
text is slightly lost in places. There’s lots of content
which is well varied and should appeal to a lot of people,
you have included gardens which is always good for any
publication in Kent. The image of the watch isn’t as
good as it could be but only because of the reflection.
The website is good – clean, crisp and to the point, I like
the use of the image slideshow. The white text needs to
be bolder against the images that you have picked on
your contents but overall it is very good’ - Carrie

3. Zara said that my images would catch the eye of the
older age group and that it is easy to read which is
exactly what I was intending although she said that
there could be more colour to add vibrancy, I know that
there isn’t a mass of colour but this is because I wanted
the text to stand out and be easy to read. She gave me
feedback saying ‘the contents is very well constructed’
and that ‘the front cover looks great’ so the appearance
of the magazine does appeal to her and she also
commends my advert for being ‘minimalistic’
Gid says that I should lose the image of the school on
my website and add more of what Thanet has to offer
and also that it would be a good idea to feature a local
business in the magazine/website, although on the
other hand he said that it looks professional, which is
always a good thing, and that my contents is the
strength of the production. He also said that my
billboard comes across as ‘monochrome’ because of
the grey and white background with black text but this
is what I wanted; the images of the product stand out
and the text is easily read.
Marc has said that the layout of the magazine appeals
to him and that it is nicely presented which means I
have done what I intended to. He also says that there
could be a few more images of the surrounding area,
because I mainly stuck to Ramsgate rather than using
the other towns in Thanet. He mentioned that I could
have included some local history, this would have been
a good idea but since it is a monthly magazine this
wasn’t my intention; my intention was to create a
monthly magazine that rounds up what has happened
in the previous month and events going on in the
following month.
Vicki says she likes the layout of the whole production
which means I have done well to appeal to my target
audience. She said that she is attracted by the colours
on my front cover, which links in with the uses and
gratifications theory of surveillance, and she likes the
use of different sizes of text on my contents page and
how the information is separated so she can find what
she wants easily and go straight to that page of the
magazine because of easy navigation.
Natalie compliments the entire layout of my production
and says she likes the text and font although she
sometimes finds it hard to read. She likes how easy the
layout of the contents is to follow and how the articles
are those that will generally interest people and she
also comments on my use of social media links. The
glare on the watch face proved to overpower the rest of
the image but the simplicity is appealing to her. She
added that the continuous use of the magazine name
was a success in trying to establish a brand image.
Carrie compliments the front cover by saying ‘it really grabs
your attention’ which links with the uses and gratifications
theory of surveillance, she also likes the colour combination
of the white and gold but does say that the text does get
lost. She notices the mass of content in the magazine which
she says herself will appeal to my target audience and also
says how the use of the word ‘gardens’ will fit into any Kent
based publication. Carrie also states how the image of the
watch for my contents isn’t up to standard with the rest of
my production but commends my website because of its
simplicity.