This presentation was originally presented as a webinar for ASSE's first ever Young Professionals Open Call. The target audience was safety professionals and the material reflects that.

2.  Understand which social media is appropriate for specific
safety applications.
 Define the generations and describe methods that can be
used to engage each group in the workplace via social
media.
 Identify at least 3 strategies you can use right away at your
organization.

4.  Is the platform reputable,
safe, secure?
 Will the platform help me to
do something that I actually
need help with?
 Is the platform easy to use
and intuitive?
 Does the platform save me
time?

5.  What do you want to achieve by using social
media?
 Information gathering
 Keep up with network
 Expand network
 Job search
 Establish self as professional resource

7.  Easy digest of industry groups, people, ideas
 Easy to expand network
 Before meeting
 After meeting
 Messaging can be clunky
 Consume & Contribute
 Hint: most people aren’t contributing!

8.  Easy digest of industry groups, people, ideas
 Easy to expand network
 Difficult to maintain as many do not keep up with twitter!
 May be too quick for some, info is lost

9.  It’s a personal decision!
 Many ASSE chapters
and related organizations
have pages to “like”
 When you “like” the page,
it has limited access to
your profile, this is good!
 Careful who you let into
your world.
 My rule…

10.  Easy to connect if you and
others have Gmail
 Google+ isn’t a popular
social network, still…
 Great for using other
Google products
 Hangouts (Live)
 YouTube – you do have a
curated YouTube page, right?
 Great for increasing Google
search rankings…
 I always cross-post here

11.  Personally, not a
(deliberate) part of my
business marketing or
reach
 I do network with safety
pros on there…

12.  What do you use?
 Periscope
 Facebook live feature
 Snapchat
 Vine

13.  Tumblr
 Pinterest
 https://www.pinterest.com
/abbyferri/safety-health-
%2B-environment/
 Anything else?

14.  New clients
 Virtual clients
 Established as credible
and relevant
 A new & exciting peer
group
 #safetytravels
 Volunteer opportunities

15.  Did I miss anything?
 Send a chat and I’ll share with the group
 Is there anything you’re using to enhance
your safety work, career, development, other?
 Success story? Please share.

16.  Don’t Compete with Social
 Real-time information/engagement
 Updated materials, references,
graphics (relevance = credibility)
 They’re looking at their phone
anyway… (my site)

17.  Twitter polls
 Anonymous participation
 www.polleverywhere.com
 Even with free version, some good functionality
 Ask students to “check it online”
 And then immediately teach others
 “Download the app”
 Share links to safety-related social media

18.  Crisis Management
 1/3 of adults under 30 get their news from social media
 Update your program!
 Does your company’s current social media presence
make you cringe? Offer your assistance!

20.  Generational Mix
 Attitude toward technology
 Cell phone is a limb…
 Use of technology
 Comfort level
 Communication methods
 Preferred
 Attitude towards work
 What motivates?

22.  Adults must be free to direct their own
path
 Respect and relate to knowledge &
experience
 Solutions must be practical & relevant
 Goal-oriented
 Problem solving
 Motivated by many factors
 Perceived or actual time crunch
 Different learning styles

24.  Before a meeting
 After a meeting
 Before a conference/event
 After a conference/event
 Job prospects (company or
person)

25.  If you’re gainfully employed and want to keep
it that way, be cautious with your social media
interactions
 Especially on the clock.
 Give others the same courtesy.

26.  You may be called upon to assist with social
media because you are a young
professional…
 Safety is job #1
 You can say no
 You can push out (social) deadlines if necessary

28.  Understand which social media is appropriate for specific
safety applications.
 Define the generations and describe methods that can be
used to engage each group in the workplace via social
media.
 Identify at least 3 strategies you can use right away at your
organization.

29.  Abby Ferri, CSP
 abbyferri@gmail.com
 www.theferrigroup.co
 612-567-9981
@theferrigroup
www.linkedin.com/in/abbycsp
plus.google.com/+AbbyFerriCSP