The document discusses producing a documentary about the topic of social media. It will focus on the question "What underlying effect does social media have on us as people?". The target audience is people aged 16-24, which matches the age of students that will be interviewed at the filmmaker's college. The documentary will explore people's opinions on the effects of social media through interviews with a social media influencer, a psychology teacher, and vox pops with the public. It will also include archival footage from before the rise of social networking sites.