The document analyzes the results of a questionnaire about preferences for a new music magazine. It found that hip hop, pop, and R&B were the most popular genres. Most respondents preferred a blue and white color scheme. They also wanted celebrity gossip and interviews to be featured. Most were willing to pay up to £4, and preferred a weekly publication frequency to stay up to date on music news. The masthead font was also tested to create a distinctive brand image.

1. Questionnaire Analysis… By Nicole Antonio

2. Genre of Music… This graph shows that the majority of people voted Hip/Hop, Pop and R&B and this can help me decide on what kind of music will feature in my magazine and as I mainly wanted to have a pop and R&B magazine this will be ideal as I know more about pop music and I can use more features to attract my target audience which is 15- 21 year old boys and girls.

3. Colour Schemes… Most people picked blue and white with 12 people picking it then with 9 votes was red and white. But overall, I am happy with the positive result as the colours blue and white go well together and this can create a really good effect on the genre of pop and R&B as they are fun colours which can mirror the genres of pop and hip/hop. The least liked was blue and light pink as it can only reach out to females.

4. Features in the Magazine… This graph shows that my magazine should have celebrity gossip and interviews as this can show new news about music celebrities and their new work and therefore attract new customers to pick my magazine. There were only a few article votes which I was happy with as I don’t think it can attract new customers.

5. Prices… This question was quite important to ask as it shows want people are willing to pay for a magazine. The results show that people were quite reasonable and fair as 10 people said they would pay up to £4.00 on it . This is a comparison to other music magazines as Rolling Stone costs £3.95 which is quite sensible for a music magazine. Also, as the cost will be quite high then it can afford to pay for advertisements and page space.

6. Publication Frequency… This graph shows how many people will buy the magazine weekly, fortnightly of monthly. I was expecting people to buy the magazine monthly as most music magazines are, however, they chose to publish it weekly which is an advantage as there is more up to date news about the charts, albums and artists. Also, if it comes out weekly it will differentiate my magazine to other music magazines as we will have the most up dated news and customers won’t have to wait each month.

7. Masthead Font… Finally, this graph shows what people think of my ideas for the title cover as this is very important as it creates a brand image and it has to be different to other music magazines so it has its own unique selling point which will make customers buy it, therefore repeat purchases which ultimately means customer loyalty.