This document contains a questionnaire being used to design an alternative rock music magazine targeted towards a specific audience. The questionnaire asks respondents for their gender, age, ethnicity, employment status, music magazine purchasing habits, preferences in music and magazine article styles, expected magazine design elements, and example artists they would expect to see featured. The purpose is to gather audience research data to help ensure the magazine aligns well with its target readers.

1. Task 7: Audience Research
This questionnaire is being used to devise an Alternative Rock music magazine appropriate
to its target audience. Please answer appropriately to your views and no one else’s.
1) What is your gender? (Please circle one answer)
Male Female
2) How old are you? (Please circle one answer)
16 17 18
3) What is your ethnicity? (Please circle one answer)
White British
Indian
Afro-Caribbean
Other
If other, Please state:
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4) Do you have a part time job? (Please circle one answer)
Yes No
5) Do you buy music magazines? (Please circle one answer)
Yes No
6) If your answer to the previous question was yes, how frequently do you purchase music
magazines? (Please circle one answer)
More often Every week Every month Every other month Less often
7) Do you listen to Alternative Rock music? (e.g. Coldplay, Oasis) (Please circle one answer)
Yes No
8) If your answer to the previous question was yes, what do you like about Alternative
Rock music? (Please state)
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2. 9) What type of articles are you more likely to read in a magazine? (Please circle one
answer)
Exclusive Interviews (Free flowing) Question/Answer Interviews
10) Do you prefer magazines with a cover mount? (Free gift) (Please circle one answer)
Yes No
11) Which name do you think is better for an Alternative Rock magazine? (Please circle one
answer)
Revival Alt-Rock
12) In regards to the previous question, please state why.
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13) What colours would you expect to see on an alternative rock music magazine? (Please
circle as many answers as you feel apply)
Red Blue Yellow Orange Black White Grey Purple Green Brown
Specific colour detail/Other:
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14) What artists would you expect to see on a Alternative Rock music magazine? (Please
state)
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