Sibora Sokoli will be signed to Universal Music UK, one of the major labels, because it will provide wider distribution and recognition for her R&B and soul music, increasing sales. Universal is well-suited as it has similar artists like Kanye West, Estelle, and Duffy. Her song "Wonder" will be released in multiple formats like vinyl, CDs, and downloads to reach both older audiences who prefer physical copies and younger audiences who download.

1. Pitch – Question 8
Group 22

2. Will Your Artist Be Signed To A
Major Or An Independent Label?
Our artist who is Sibora Sokoli will be signed
to a major label. This is because we
believe that her music will have more of a
chance to be distributed well and have
more recognition resulting to her music
being bought by more people.

3. Who Would Your Artist Be
Signed To And Why?
Sibora Sokoli will be signed to Universal Music UK.
The reason she will be signed to this label is
because it is part of the Universal Music Group
which is part of the ‘Big 3’. Sibora has lived in
the UK all her life. Other artists signed to this
label are similar to Sibora and the music
distributed by Universal is similar to the music
Sibora Sokoli makes.

4. Which Other Similar Artist Are
Also Signed To This Label?
Other similar artists who are signed to
Universal Music UK are Kanye West,
Estelle & Duffy. Who’s music are also from
either the genre R&B or Soul or both,
which are the music genre done by our
artist Sibora Sokoli.

5. Would Your Song Be Available
For Internet Download Only?
The song ‘Wonder’ by Sibora Sokoli will not be
made available for internet download only. This
is because some of the audience of the genre
soul (tends to be an older age group audience)
tend to like to own their music in vinyl format or
CD’s. How audiences of the music genre R&B
(tends to be a younger age group audience)
tends to download their music onto devices. So
the song Wonder will be released and be made
available in more than one format.