The document summarizes the results of a questionnaire given to the public about their music preferences and consumption habits. Most respondents preferred punk rock music and horror-themed music videos. The majority download music rather than buying CDs, and spend between £0-5 per month on music. Most conventions suggested for an effective music video were a narrative, editing, costumes, and lighting. The target audience appears to be 15-18 year olds.

1. Questionnaire: Results From Public

2. Purpose To ensure that the music promo video appealed to an audience I decided to construct an initial questionnaire. As a result of the questionnaire I shall be able to develop the storyboard to certify that the music promo video will be successful. When asking the general public to fill out the questionnaires I wanted to obtain the correspondence from a range of locations: Green Park, China Town and Trafalgar square. Using a range of locations would suggest that the sample of people do not share similar traits, for example taste in music, thus my result will not be bias.

3. Question One: What is your favourite genre of music? To certify that the members of the public gave knowledgeable information I had to consider their taste in music. The first question was articulated to inform me on their taste, ‘What is you favourite genre of music?’. I found that 60% of the audience asked preferred the Punk rock genre. This result suggests that the information gathered will be purposeful in the development of the Music Promo. Furthermore, as I gathered my results from locations such Trafalgar square and Leister square I could confidently expect to market the product at a high price. This conclusion is evident as many sophisticated retail shops inhabit Leister square , E.g. Forbidden Planet.

4. Question Two: What narrative appeals to you within a Music video?I next posed the question, ‘What narrative appeals to you within a Music Video? . As anticipated the majority of the public, 70%, preferred a horror based narrative., a logical conclusion, as it draws parallels to the Punk genre. The subsequent extreme statistic is ‘other’ which totalled 15%. The public suggested that they admired a fantasy based theme. This can be employed within the music promo video by considering well regarded Rock bands such as Muse. Moreover, the fantasy genre exploits facets of the Horror genre since the genre is well situated within a surreal, unrealistic reality. As a result, I may draw on conventions of these products to create a promo video which is addresses the criteria required to appeal to the target audience.

5. Question Three: How often do you listen to music? A question that had to be considered, ‘How often do you listen to music?’, gave enlightening responses from the general public. I found that 60% of the people surveyed preferred to consume music frequently, which suggests a daily use of a music product. The public stipulated that they enjoyed consumption of the product during all situations of the day. “Being a student, I am alas forced to use public transportation to travel to varies destinations, hence I must tolerate the unavoidable racket from other commuters. There is nothing that satisfies me more than unravelling my earphones and listenin’ to revved up rock madness.”Jeremy BaleTo met my audiences’ requirements I may amplify the volume and bass of the sound track to ‘drum out’ external stimuli. One may achieve the effects by using the facilities of I MovieHD.

6. Question Four: Do you buy CD’s or do you download your music? Question 4 posed the question, ‘Do you buy CD’s or do you download your music?’. 95% of the public surveyed download their music. This demand for goods which can be transferred from online services to ones music folder is inline with technological convergence as more websites offer music at affordable prices. Furthermore, with online purchases one can buy specific tracks and sample brief clips. Although this may not effect the production of the music promo I shall depict print screens of popular online music retailers, e.g. iTunes. 5% of the people surveyed preferred to purchase an album, however these people were mostly middle-age or older. To further develop my advertisement I may include a brief step-by-step guide to download tracks of I Tunes.

7. Question Five: What type of bands do you like to listen to? The music video to be created had to conform and develop conventions of existing products to fully establish the Punk Genre hence I wished to determine which Punk rock/ alternative rock bands stimulated my audience. I allowed the public to choose from a range of bands which I viewed to be successful in establishing the genre in s sophisticated manner: 30 Seconds to Mars; Green Day; Three Days Grace, Three Doors Down; Crossfade; Breaking Benjamin; My Chemical Romance; Others. The majority of the public, 33%, stipulated that they admired music videos produced by Three Days Grace. As a result, I shall produce a textural analyse of one of their music videos to fully comprehend the genre’s conventions. Another interval which was indicated by the audience was ‘Other’, a reoccurring band was Disturbed; however the band echoes a more heavy metal theme which would be inappropriate.

8. Question Six: How much money do you spend on music per month? ‘How much money do you spend on music per month?’ was the fifth posed question. The majority of the public surveyed, 80% suggested that they spent approximately £0 - £5 on sound tracks. Once again this is achievable due to download faculties such as iTunes. This small cost bracket suggests that by audience is primarily youth, specifically teenagers as the gothic content would be inappropriate for minors. The next greatest interval is unusually £21 or more which is reasoned by the location the public were surveyed as Leister Square is home to many high profile retailers. As well as shops which offer rock accessories: rings; watches; messenger bags.

9. Question Eight: What generic conventions must be present in a music video? list ThreeAs the public questioned seemed rather knowledgeable I decided to ask them ‘What conventions must be present in a music video? These are some of the suggestions made: Some suggestion of narrative

10. Gothic, detailed costume

11. Good levels of editing

12. No use of conventions to challenge ‘the system’

13. Use of editing to suggest pace

14. Focus on the elements of the narrative

15. Little or no use of make-up as it gives a ‘cheap’ look

16. Dark, gothic clothing such as leather jacket, crimson shirt etc

17. Close-up shots so that I can recognise the main singer

18. Range of camera shots

19. Range of types of lightingQuestion Nine: What is your gender?Question 9 asked ‘what gender are you?’. From this question I expected to see a 1:1 ratio between male and female members of the public, which was the result obtained. The result was vital in ensuring that both sexes could appreciate the music video. Question Ten: How Old are you?The final question posed, ‘How old are you?’, was to clearly define my target audience. The feedback provided suggested the publics interest in the genre of Punk hence the majority age group would be my orientated market. 70% of the people surveyed were 15-18, thus I have a specific focus when considering the brief.