IPC Media would be a good publisher to distribute the media product because they distribute popular music magazines like NME and there is a gap in their market for a pop magazine, which the media product is. IPC Media publishes magazines in various genres and locations, so they were researched as a potential publisher.

1. Question 3.
What kind of media institution might distribute your media product and why?

2. What kind of media institution might distribute your media product and why?
At the beginning of making my media product I researched different publishing houses
finding out which magazines they publish and where they produce them. I looked back at the
research I did and have decided IPC media would be a great publishing house to distribute
my media product. I think this because they distribute well known music magazines such as
NME but they have a gap in there market for a pop magazine which my media product is so I
think IPC media would be great.