This document discusses magazine distributors and which one would be best for distributing a new rock music magazine product. It analyzes distributors like Conde Nast, Music Mags, and Bauer Media. Bauer Media is selected because it already distributes many successful rock music magazines like Kerrang, which is similar in genre to the new product. Bauer also understands the rock music market well. Additionally, Bauer Media's target audience of teenagers and young adults aligns with the target market for the new rock magazine.

1. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
By Joshua Burnham

2. WHAT ARE DISTRIBUTORS?
Distributors are companies how publish
your product and distribute it to shops and
stores all over the world.
For instance in this case looking at major
distributing companies who publish
magazines of different genres and
purposes.

3. EXAMPLE OF MAGAZINE DISTRIBUTORS

4. EXAMPLE OF MAGAZINE DISTRIBUTORS

5. THE DIFFERENT MAGAZINES OF
DISTRIBUTORS
 Condé Nast’s magazines
target fashion and
Beauty, distributing
famous and successful
magazines such as;
Vogue, GQ and Teen
Vogue.
 Music Mags magazines
target primarily music
magazines of a wide
range of different genres
such as; DJ Times,
Strings and Halftime.

6. BAUER MEDIA
Bauer Media is another distributor that targets
mainly music magazines but also other types
of magazines as well. For example the movie
magazine they distribute is EMPIRE magazine.
Which is a very successful product with the
distributors and the general public and target
audience.

7. EXISTING BAUER MEDIA MAGAZINE
PRODUCTS

8. MY FINAL DECISION
Looking at all the distributors that I
researched and analysed the magazine
distributor that I have chosen for my
product is…….

9. BAUER MEDIA

10. WHY BAUER MEDIA?
When looking at their current media products
Bauer Media mostly distribute music
magazines (mostly some with the genre of
rock such as; KERRANG which is one of the
magazines that I based mine on).
With my genre of music for my product being
rock as well it fits the companies product
portfolio quite well.
Also it would be another add-on on their
expansion of rock music magazines which
they already publish a wide range of music
magazines, so Bauer have a thorough
understanding of the market.

11. TARGET AUDIENCE
 Bauer Media’s target audience is similar to my target
audience. With my magazine being a music one with the genre
of rack, my magazine would appeal to teenagers and young
adults, this is what Bauer Media’s target audience mainly is.
Because most of the magazines that they distribute are ones
that appeal to them like; 4music, EMPIRE, Mojo, KERRANG, Q
and Match.

12. My Target Audience is
teenagers

13. This is the same purpose of
what I wanted my magazine to
be