1. COMBINATION OF MAIN
AND ANCILLARY PRODUCTS
By Charlotte Bowerman

2. MISE-EN-SCENE• Costume-
I have used a cohesive theme of dark clothes by using the
same black jumper, on my magazine cover and teaser
trailer. I feel this creates a brand identity and the audience
will see the magazine cover and associate the costumes
with the one shown during the teaser trailer.
• Propps-
I have purposely made the use of Rosary Beads a large part
of the promotional package, this is because it creates
continuity with the theme of Bloody Mary presented within
the trailer, and on the magazine cover. The teaser posters
main image is of the Rosary Beads that can be seen during
the trailer, creating continuity.
• Lighting-
I have used low-key lighting well throughout my promotional
package. My magazine cover displays low-key lighting as
does my teaser trailer as it is a massive horror convention.
The only part of my promotional package that does not
continue this theme is my teaser poster, as I felt the poster
looked and worked better with a high-key lighting. I don’t
think this is a problem because other factors make the
continuity between the pieces obvious to the audience.

3. LANGUAGE• I feel the language used throughout my promotional package
links well. In the screen shots to the side display this by showing
the same ‘Coming Soon’ title on both my teaser poster and at
the end of my teaser trailer. I used the same Windsor Hand font
on both, which follows conventions and creates obvious
continuity between the two. I placed a shadow effect on the
teaser poster, which I did not do on the teaser trailer which
perhaps makes them look different.
• The tagline “Don’t say her name” is used throughout the entire
promotional package, it is written on both the magazine cover
and teaser poster, and is spoken at the end of the teaser trailer.
Apart from this, I feel the language used on my magazine cover
and teaser trailer does not actually link that well. This is because
the language used on my magazine cover focuses more on the
conventions of form, so it talks about interviews with other
actors, and various other horror films. Whereas I feel my teaser
poster and trailer uses language that intrigues the audience into
the film and links more to the genre of the film. This means that
there is not as much of a brand identity used and it would
perhaps be harder for the audience to make a link between
them.
• On the other hand, the actual lack of a film title and therefor
language is used throughout the promotional package, I do not
give away the name of the film at all, as I have made a teaser
package.

4. FONTS• All of the fonts I used throughout my promotional package are bold
and eye-catching, good for both getting the audiences attention,
and representing my chosen genre. As I did a teaser package, I did
not actually give my film a name, so the pieces do not link together
with by the use of the same style title throughout, which is perhaps a
draw back. On the other hand I have used the same Windsor Hand
font for both my teaser trailer and poster when writing, “Coming
Soon”-creating obvious continuity.
• Using the same Windsor Hand font means a brand identity can be
created this way, but I feel that fact that I didn’t include it on the
magazine cover as well as the two other products could make it
harder for the audience to make a connection.
• Despite this, the font I used for the tagline “Don’t say her name” is a
similar font on both my teaser trailer and magazine cover, this makes
a link between the two and will make it much clearer to the
audience that they link.
• I think I have been successful in creating a brand identity because
most of the fonts throughout my promotional package do in fact link,
but perhaps there should have been one main font used on all three
products, instead of one font used both on my poster and trailer,
then another font used on my poster and magazine cover etc.

5. IMAGES COMPARED WITH
SHOT TYPES• The images used on my teaser poster and magazine cover link well
with the ones shown in the trailer, as most of the shot types used
during the trailer are mid-shots and close ups. My magazine cover
uses as mid-shot and my poster uses a close up of the beads that are
actually shown through a close up during the trailer. This would mean
the audience are able to watch the trailer and relate it to the teaser
poster and magazine cover.
• This of course does not create a brand identity for the package, it
just creates continuity as I have used a multitude of different shots
during my teaser trailer, as to be expected, but have stuck to the
conventional shot types for my poster and magazine cover.

6. COLOURS
• I believe I has definitely created a good sense of brand identity when it comes to the colours I
have used. Especially on the magazine cover and teaser poster, both pieced primarily use
whites, blacks and reds, all colours that link to the horror genre but also link together, creating
continuity.
• I have mainly used a white font when relating to the film, for example on the teaser poster
and during the trailer is says “Coming Soon” in the same white font, again creating continuity
and a brand identity. This again is not included on the magazine cover but I still feel the
products link well together with the use of the other colours used .

7. OVERALL
• There is a clear brand identity established through the use of costume,
props, make up, colours and mise-en-scene. The is a stronger sense of
brand identity between the trailer and the poster.
• Areas in which I have not created a good brand identity would be in
the types of fonts and language used throughout my promotional
package. There is a slight brand identity used over all three products
but the teaser poster and trailer link together far better, this shows I
have not considered brand identity as well, when making my
magazine cover.