The document discusses conventions of the horror genre in film. It summarizes that camerawork is used to create dramatic effects, with techniques like high and low angle shots, establishing shots of isolated settings, and shaky "footage" camerawork. It also notes that lighting, props, costumes, editing techniques like cross-cutting, and diegetic sounds are employed to add tension and scare the audience. The target audience is typically younger viewers who enjoy being frightened, though some older audiences prefer certain subgenres. To appeal to this target, a film should keep the audience on edge with unpredictable jumps and a relatable teenage cast.