Josh Robinson used a bright color scheme of red, black, and white to make the magazine attractive and familiar to their target young adult audience. The magazine focuses on the latest music phenomenon and uses photos of popular indie and pop artists to appeal to both the primary and wider audience. The magazine follows a consistent house style throughout to seem professional and inform the audience they are reading a formal publication. Phrases like "TOP 50" and highlighted words on the cover are intended to attract any audience while contrasting text colors make those words stand out. The formal but not boring text aims to inform readers while emotionally connecting them to stories.

1. Question 5
How Did You Attract/Address Your
Audience?
Josh Robinson’s Media Evaluation

2. To attract my audience, which is young adults, I have
used a very bright colour scheme to make the
magazine very attractive and eye catching. I tried to
use similar colour schemes as popular magazines such
as ‘XXL’, ‘Q’ and NME, Red, Black and White to create
a sense of audience familiarity.

3. The main theme of my magazine is talking about the
latest phenomenon's in music, so the photography of
my magazine is mostly pictures of the most popular
indie/pop artists, to appeal to a wider audience as
well as the primary audience of Young Adults.

4. The Guttenberg design principle follows the
conventions of other magazines, and the house style is
consistent throughout, to give a sense of
professionalism and make the audience feel like they
are reading a formal magazine.

5. The text, especially on my front cover has been used
to attract any audience because of the use of
phrases such as ‘TOP 50’, and by highlighting certain
words like ‘LAST’ and ‘Fame’. I tried to make these
words stand out as much as possible, by changing the
colour of them to the most dominant colour of my
colour scheme, red, this contrasts nicely with the white
background, and makes them the dominant contrast
of the front cover.

6. The text inside of my magazine is very formal but not
enough to bore certain areas of my audience, the
text style, also gives the impression that the magazine
is very informative. I have enlarged phrases on the
double page spread, such as ‘I vowed that I would
use the money to help my mum get better’ to make
the audience feel more emotionally connected to the
story and bring in readers who are skimming through
the magazine.