The film attracted its audience through its use of black and white cinematography, which is uncommon for full-length films and enhances the psychological horror genre. The young but talented cast also helped appeal to younger viewers while maintaining an indie aesthetic. An intriguing opening sequence leaves the storyline open and keeps the audience engaged to find out what happens next.

1. H O W D I D Y O U A T T R A C T
Y O U R A U D I E N C E ?
Q U E S T I O N 5

2. I think the unique selling point to our audience
was the fact that it was filmed in Black and
White. Its not often films are completely shown in
black and white. Although we used young actors,
which could appeal to a variety of audiences,
especially that of a young age, I do believe it was
the black and white that attracts the audience.

3. It’s aesthetically pleasing
and brings out colours or
shots that would look
‘average’ in normal
colour. It was a big risk
but I think as a group we
pulled it off well. A black
and white psychological
horror is also quite
uncommon, but I also
believe our
actors/actresses could
add to the attraction of
our film.

4. Obviously they are completely un-known because they are students, but if our
film was released across cinema’s, I believe the fact that they are un-heard of
would add to the indie genre of the film. Audiences love hearing stories about
up and coming actors/actresses, for example, Eddie Redmayne in the Theory
Of Everything.

5. The structure of our film will also attract our audience, as our
opening sequence leaves the whole storyline open, with the
audience wanting to find out what happens next. A cliffhanger is an
extremely effective way of capturing the audiences attention.