The document discusses various methods used to advertise films, including trailers, posters, and social media. Film trailers aim to attract audiences with exciting clips and memorable music without giving too much of the plot away. Posters for Battleship use consistent colors and fonts while depicting the actors with serious expressions to convey the film's theme. Advertisements aim to reach wide audiences through various media like television, magazines, online groups, and cinema pre-roll trailers. The goal is to generate interest in the film and encourage audiences to find out more details in order to decide if they want to see it.