The target audience for the music magazine is males aged 14-25 who enjoy electronic dance music (EDM). Research from case studies and a survey showed this demographic listens to and is interested in learning more about EDM. To attract their attention, the magazine covers will feature EDM artists around the same age range modeling with an EDM style. The intended readers are described as young male "mainstreamers and explorers" who are passionate about EDM and look up to producers and want updates on music festivals.

1. When researching my target audience, I
focused on the audiences of the case
studies that I had done. This was useful as
it made me think about what they were
interesting in aside from the fact that their
favourite artist is featured on the cover. It
made me aware of what age demographic
enjoys listening or is interested in EDM and
that they are able to explore other
elements of the genre that they didn’t know
about included in my magazine.
I created a questionnaire on survey
monkey for all ages and genders to
complete. This allowed me to explore the
differences in taste and interest, helping
me to narrow down my target audience
and genre. I then analysed the results to
help me understand and conduct what
they want to see on my magazine before I
started constructing it.
My audience for my music magazine would
be between 14-25 years old. This is the
research that I took from the case studies I
had done prior to this and knowing that these
type of magazines are read more by the male
population, I aimed it slightly more towards
them. To attract their attention, I’d have to
use artists around this age range to model in
the magazine covers with an EDM swagger
about them.
The type of people I see reading my
magazine is a mainstreamer and
explorer in the psychographic group.
They are preferably young males that
are passionate about this particular type
of music and look up to professional
producers or someone that is keen on
updates about any upcoming EDM
festivals happening around the world.
Question 4- Who would be the audience for your media product?