The document summarizes the results of a questionnaire about an indie magazine cover. It found that respondents thought the cover appealed to them because the main image featured a well-known person. They also thought the genre was indie/alternative based on the articles and image. Respondents expected indie magazines to have red and black color schemes and feature music-related articles. Most said the cover fit the genre and they would buy the magazine because the style of music appealed to them.

1. Audience Research
Primary research

2. • Questions
1. What makes this magazine appeal to you?
• 2. What genre do you think this magazine is, and why?
• 3. What kinds of conventions would you expect to find on an indie magazine?
• 4. What kinds of articles would you expect to find in this genre of magazine?
• 5. Do you think the photo is relevant to the genre and why?
• 6. Does the font and colour scheme fit well with the genre and why?
• 7. How could it be changed to fit the genre better?
• 8. What age group would you say this magazine would appeal to most?
• 9. What kinds of people would you say are most likely to buy this magazine?
• 10. Would you buy this magazine and why?

3. • The magazine cover which my questionnaire was based on.

5. Questionnaire results and how they will affect my ideas
From my questionnaire results I have found that the magazine front cover appealed to them, because the
subject featured on the front cover was well known to them. This will be hard for me to replicate in my
magazine because I won’t have access to famous people. They thought the genre of my magazine was
indie/alternative because the articles featured in the sell line and the representation of the subject in the
main image, therefore I will try and use similar mise-en-scene for my front cover main image and use
similar style articles in my sell lines. My results show that people would expect indie magazines to have
mainly red and black colour schemes and feature articles more about music events like concerts and
festivals, as well as artists an bands interviews. I found that the main image is relevant to my genre because
of serious facial expressions and the costume worn, so I will try and use a serious facial expression and
similar costume. The colours were appropriate to the genre because they weren’t bright like a pop
magazine they were more subtle, this gave it a more mature feeling than a bright pop magazine. The front
cover cold be changed to fit the genre better by not using the bright blue colour which is used on some of
the sell lines, as this gives the magazine a more pop vibe. My questionnaire results show that people think
that this style magazine is mainly aimed at late teens to people in their early thirties, and that the most
likely people to buy this magazine are people in their mid to late twenties as they are likely to have full
time jobs,so have more disposable income. Most of people which took my questionnaire said that they
would buy the magazine because the style of music in it appealed to them and the front cover fit the genre
and stood out to them in a positive way.