Programmatic для брендов: как получить эффективность и сохранить безопасностьHybridRussia
Спикеры расскажут о проблемах имиджевой рекламы в programmatic и работе brand safety в режиме реального времени, использовании programmatic-инструментов на премиальных площадках. А также научат оптимизировать кампании на основе анализа вовлеченности пользователей.
Programmatic для брендов: как получить эффективность и сохранить безопасностьHybridRussia
Спикеры расскажут о проблемах имиджевой рекламы в programmatic и работе brand safety в режиме реального времени, использовании programmatic-инструментов на премиальных площадках. А также научат оптимизировать кампании на основе анализа вовлеченности пользователей.
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Исследование RTB-инвентаря. Webpage-аналитикаHybridRussia
Качество площадок, присутствующих в RTB. Данные анализа трафика по площадкам и тематикам. Внедрение метрики оценки качества сайтов Friendly Index. Автор расскажет, что такое "дружелюбность" сайта и объяснит, почему реклама на таких сайтах лучше решает задачи бренда.
Перепрограммирование программатика. Чего не хватает алгоритмическим закупкам,...HybridRussia
Автор в своем докладе даст ответы на следующие вопросы:
— Как устаревший подход к программатику усложняет жизнь рекламодателю?
— Как избавиться от ручной работы в программных закупках, получить возможность находить самую необычную аудиторию и достигать любых KPI?
— Почему лучше учитывать все параметры пользователя, а не какие-то конкретные, и почему необходима обратная связь в реальном времени?
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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1. How does your media product represent different social groups?
QUESTION 4
2. My Target Audience
The target audience for my music magazine are
17 – 30 year olds who enjoy listening to rock and
alternative rock music.
I chose this target audience because in the
questionnaire that I carried out it showed that
people of that age range enjoyed the rock genre
the most. I was also interested most in the rock
magazines upon my research so as I have an
interest in the genre of music it will make my
product much more desirable to produce and
make and it means I can have a better
understanding about the particular genre.
3. Genre Associations
When I chose the genre of rock music I began to
think about intimate gigs and hardcore fans. This
meant that throughout my magazine I could have a
more sophisticated approach as it was obvious that
readers would be taking the magazine seriously as it
is quite an individual genre to be interested in so
therefore to have an individual magazine for their
tastes would mean that readers would be interested
in the magazine and the information that it put
across. It also meant that it was easier for me to
incorporate specific information into my magazine
such as intimate gigs and new rising artists, which I
knew would make the magazine appealling.
4. Does my magazine represent a
social group
My magazine could represent many different social groups as it
has quite a wide target audience.
It could be representing younger females as my main model
throughout the magazine is a young female and this means that
people similar to her could relate more and take things away
from the magazine such as style tips and advice from the model
etc.
However males who are specifically interested in the particular
genre of rock are represented throughout the whole magazine as
there is information in the magazine which is specific to the
genre so it includes everyone in the target audience.
The models in my magazine quite accurately represent the
people who I think would be reading my magazine so therefore
readers can also take away things that they see in the magazine.
5. Genre Representations
On the contents page of my magazine I have a picture of a
young female at a festival. This would interest readers
who enjoy going to festivals and taking part in all the
musical activities that festivals offer. The model looks
happy and like she’s having fun in the image. This adds a
positive tone to the magazine to encourage the readers to
get involved and to make readers who already go to
festivals feel more positive about their existing
experiences.
You could say that the image challenges typical
stereotypes about young people, as they are said to be
relatively anti social and moody, where as in this picture
they are seen to be happy, p0sitive and having fun.