The target audience for the media product is late teens and early 20s based on market research showing this age group most popularly consumes music magazines. Research also found that rock music is the preferred genre among 64% of respondents and 82% of people interested in the music industry are between ages 15-25. Feedback from a focus group of the target age range helped the author understand how to improve the magazine design to better suit this audience.

1. QUESTION 4
WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
Seen as my target audience was people around late teens and early 20’s,
because this is what I found to be a more popular age for music magazines on
my market research, I got feedback from people who were around this age
group. My market research indicated that rock magazines would be more
popular because 64% of people who answered my questionnaire preferred this
genre of music. I also found that many younger people are interested in the
music industry and magazines with 82% of people being in a 15-25 age group.
This is feedback I received on a focus group on Facebook for my magazine
designs. This feedback helped me to understand what I did well on my
magazine and what I needed to do to improve it and make it more suitable for
my target audience. I took on board the advice given and I chose how I wanted

2. to improve. I fixed the cut off text on my kicker on my double page spread so
that it read properly. I also added letters before each interview reply so that it
was clear who was speaking.