Sharondeep Bachra conducted a questionnaire to help shape their thinking for a new music magazine. The results showed that most respondents were females aged 16-18 who preferred R&B music and would be willing to purchase a magazine monthly for £3.95. These findings influenced Sharondeep's decisions to target their magazine towards this audience, focus on R&B music, price it at £3.95 and release it monthly. Color was also found to attract readers so an appropriate color scheme will be used.