Sandeep Shoker conducted market research through a questionnaire to help design a pop music magazine targeted at teenagers. Some key findings from the questionnaire include: females and those aged 8-15 were most likely to buy a pop magazine; the magazine should focus on British pop artists like One Direction and Rihanna that are popular among the target audience; 64% of respondents said they would buy a pop magazine; the target audience expects to see many bright images, photos, and colors in the magazine; they prefer double page spreads with multiple images; and most would pay £1.01-£1.50 for the magazine. The results provide guidance on the target demographic, content, design, and pricing for the new magazine.

1. Questionnaire
Results
By Sandeep Shoker

2. Question 1
When I gained the information
for my market research I asked
more females as I thought that
they would be more likely to buy
a pop magazine, this was again
highlighted throughout the
questionnaire.

3. Question 2
For my questionnaire I asked
more young teenagers as I
believe they would be more
inclined to read and buy a pop
magazine. My results show that
those of the age group from 8 to
15 are more likely to but a pop
magazine.

4. Question 3
The ethnicities I asked were
from a wide range however, I
asked only British people who
were White, Black or Asian, this
is because I believe my magazine
will be based on Britain and will
include main British artists.

5. Question 4
What occupation is the highest earner in
your household?
Dentist
Self Employeed
Soldier
Account
IT
Professor
Manager
In my questionnaire I
found that the occupation
for the highest earner in
someone’s household was
usually something like a
manager or in the IT
industry, this implies that
the magazine would cater
to the people of this family
as they would probably be
able to buy the magazine.
Shop Keeper
Engineer
Optician
Works for BCC
Insurance Claims Director
Dustbin Man

6. Question 5
My results for this particular
question shows that 60% of
the people I asked like the
genre of Pop, this is a very
positive response as I now
know that this is a popular
genre.

7. Question 6
Write your three favourite artists in
the box below.
One Direction
Rihanna
Drake
Paramore
Union J
Jay Z
Katy Perry
The Vamps
Usher
MK1
Kanye West
REM
Little Mix
Other
My results for this question
shows that most of the
people I asked like artists
like one direction and
Rihanna, this shows that
they like pop artists as well
as some r&b artists. The
fact that many people like
the boy band one direction
helps me as I will be able to
implement this and cater to
the British target audience.

8. Question 7
This clearly implies that my
market research has helped
me tremendously as 64% of
the people I asked said they
would buy a Pop
magazine, this shows that I
would be able to atract the
target audience for them to
want to buy the magazine.

9. Question 8
What features would you expect to
see in a music magazine, for
examplecolour scheme, layout and
Images.
This question’s results shows me
that the target audience would
expect to see many images and
bright colours in a pop
magazine, this will aid me when
I come to designing the
magazine.
Images
Bright Colour
Posters
Writing/Articles
Fashion Tips
Quizzes/Competitions
Interviews
Facts

10. Question 9
The results for this question
shows that the main majority of
people would like to see many
images on the double page
spread. This means that when I
come to create a double page
spread for my pop magazine I
will have to use many images to
cater for my target audience.

11. Question 10
The results for this questions
shows that the majority of the
people I asked would pay about
£1.01-£1.50 for a pop magazine
this will help me decide on a
price when I create my pop
music magazine.