This document outlines a proposal and pitch for a new hip hop/rap magazine called "Shout Out" targeting 17-23 year olds in North London. The magazine would be published monthly at £4.50 per issue or £45 annually. It aims to guide up-and-coming local artists and share the history of hip hop/rap. Marketing would be done on social media and it would be distributed through post offices and supermarkets. Potential legal issues around libel and ethical issues with explicit content would need to be addressed.
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1. TASK 3: PLANNING AND
PREPARING A PITCH
Learning outcome 2 (U21): Be able to create a proposal and pitch for an original media product based
on a given brief.
By: William Glazer
2. OBJECTIVE
• Shout out has the objective to serves as a guide to new and upcoming artist in the
Hip- Hop rap scene that are based with in North London
• It will also serve as a place to get all the information about Hip hop rap’s history.
• This magazine will server as both a light for the past and a light for the future of Hip
hop rap.
3. FORM
• This magazine will be a monthly magazine coming out every month on the first.
• The Price will be £4.50 for each issues and a subscription for a year will cost at £45 a
year.
• Size would be a normal magazine size. (A4)
4. GENRE
• The Genre of the magazine will be Hip Hop/ rap.
• The reason this is because that from my research I got that most people in north
London enjoy Hip hop rap.
• Research:
6. TARGET AUDIENCE
• The target audience is 17 – 23 years old
• The reason I picked this age rang is because that I know from my research that with
in north London that a lot of 17 – 23 year olds listen to hip hop rap.
• I know this through the research I did when scouting out with interviews with over
50 people
8. COMPETITION
• There are competition for this magazine
- XXL
- Complex
- The source Compered to XXL that don’t do subscriptions and The source
magazine that sell at £30 a month for only 6 issues
• More local magazines would be
- Q
- Mix mag
9. DISTRIBUTION AND MARKETING
Marketing :
The marketing will be done through social media for example Instagram, Facebook
and Snapchat this will be beneficial as my target is so young they will be using this.
Distribution:
The magazine will be distributed through selling them to post offices and
supermarkets
10. LEGAL AND ETHICAL
• It could have problems with libel information that is used this can be stopped by
double checking the information that is put on to the magazine
• An ethical problem would be that it could contain strong laugh, sexual content and
graphic laugh with in it this can also be stopped by censoring it or giving it an age
restriction
Editor's Notes
My objectives for Shout out magazine. Firstly I would like this magazine to serve as a guide to new and upcoming artists that would be based within North London . It will also serve as a place to get information about Hip hop raps history and how it came to be what it is now. I would also like to add that this magazine will spot the best things that happened in hip hop rap history and also spot the best things in todays society. Lastly I would want this magazine to be the
The magazine will be publish monthly and will come out on the first of every month. The pricing of this magazine will be £4.50 for one individual issue and for a years subscription it will be £45 a year .If I would to compared it to my competitors for example, XXL they don’t have a subscription that there customers can purchase and how The Source magazine sell their weekly magazine at $30 a month for only for 6 issues.
The genre of the magazine Shout out is going to be Hip Hop/ rap. The reason for using this genre is because that I know from my research that North London is growing a Hip hop rap scene so using that I will be able successful gain customer from this
Here is a mood board representing Hip hop rap and as well as more younger artist that are rising to fame. I have put in album covers and a parental advisory as it is adult content.
