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Google Panda and Penguine: A quick Summary
1. The document discusses Google's Panda and Penguin algorithm updates. Panda was first introduced in 2011 and aims to lower the rankings of low-quality sites and thin content. Penguin was first introduced in 2012 and targets sites that violate Google's guidelines and use black-hat SEO techniques. 2. Both algorithms aim to surface higher-quality sites in search results. However, Panda can affect entire sites while Penguin usually affects individual pages. Google also provides different tools to help sites recover from each algorithm, such as a disavow links tool for Penguin.
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Google Panda and Penguine: A quick Summary
- 1. SEO Presentation –2015 By Web Brain InfoTech http://www.webbraininfotech. com/ rahul@webbraininfotech.com +91-782-774-2414 Web Brain Infotech
- 2. 1. Google panda 2.Google update 3. How to combat Google panda updates 4. Google’s panda and penguins
- 3. • Google Pandais aimed to lower the rank of "low- quality sites" or "thin sites "and return higher-quality sites near the top of the search results.
- 4. Total Google Pandaupdates from 2011 to current: • Panda 1.0 – February 24, 2011 • Panda 2.0 – April 11, 2011 • Panda 2.1 - May 9, 2011 • Panda 2.2 – June 18, 2011 • Panda 2.3 – July 22, 2011 • Panda 2.4 – August 2011 • Panda 2.5 – Sept. 28, 2011 • Panda 3.0 – October 2011 • Panda 3.1 – November 18, 2011 • Top Heavy Update – January 19, 2012 • Panda 3.2 – January 25, 2012 • Panda 3.3 – February 27, 2012 • Google Venice – February 27, 2012 • Matt Cutts Announces Over-Optimization Penalty – March, 16 2012 • Google Panda 3.4 – March 23, 2012 • Google Panda 3.5 – April 19, 2012 • Google Penguin – April 24, 2012
- 5. Google Penguin 2– May 26, 2012 Google Panda 3.7 – June 8, 2012 Google Panda 3.8 – June 25, 2012 Bad Link Warnings Update – July 20, 2012 Google Panda 3.9 – July 24, 2012 Google Panda 3.9.1 – August 19, 2012 Google Panda 3.9.2 (4.0?) – September 18, 2012 •Google Panda 20 – September 27, 201 •Google Penguin 3 – October 5, 2012 •Top Heavy 2 – October 9, 2012 •Google Panda 21 – November 5, 2012 •Google Panda 22 – November 21, 201 •Google Panda 23 – December 21, 201 •Google Panda 24 – January 22, 2013 Total Google Panda updates from 2011 to current:
- 6. Total Google Pandaupdates from 2011 to current: •Google Panda #25 – March 14, 2013 •Google Phantom – May 9, 2013 •Domain Crowding – May 21, 2013 •Penguin 2.0 (#4) – May 22, 2013 •Panda Dance– June 11, 2013 •"Payday Loan" Update – June 11, 2013 •Multi-Week Update – June 27, 2013 •Panda Recovery - July 18, 2013 •Knowledge Graph Expansion —July 19, 2013 •Unnamed Update — July 26, 2013 •In-depth Articles — August 6, 2013 •Hummingbird — August 20, 2013 •Penguin 2.1 (#5) — October 4, 2013 •Unnamed Update — November 14, 2013 •Unnamed Update — December 17, 2013 •Authorship Shake-up — December 19, 20 •Page Layout #3 — February 6, 2014 •Unnamed Update — March 24, 2014 •Payday Loan 2.0 — May 16, 2014 •Panda 4.0 (#26) — May 19, 2014
- 7. Total Google Pandaupdates from 2011 to current: •Payday Loan 3.0 — June 12, 2014 •Authorship Photo Drop — June 28, 2014 •Pigeon — July 24, 2014 •HTTPS/SSL Update — August 6, 2014 •Authorship Removed — August 28, 2014 •Panda 4.1 (#27) — September 23, 2014 •"In The News" Box — October 2014 •Penguin 3.0 — October 17, 2014 •Pirate 2.0 — October 21, 2014 •Penguin Everflux — December 10, 2014 •Pigeon Expands ( UK, CA, AU) — December 22, 2014 •Unnamed Update — February 4, 2015
- 9. • Originally dubbedthe Farmer Update by search engine land, Google’s latest algorithm shake-up was clearly targeted to resolve many of the issues with low- value content farms invading the search results.
- 12. •1. Penalize websitesof low quality and those with low quality content. It is first introduced in 24th February, 2011. •2. First rolled out in February 2011 •3. Bring the high quality and content sites on the top of search engine rankings. (B) Penguins(A) Panda •1. Step down websites that violates Google’s Webmaster Guidelines and use black-hat SEO techniques. •2. First rolled out in April 2012 •3. Bring the high quality and content sites on the top of search engine rankings.
- 13. •4. Google hasnot released any Tool to recover from this algorithm update Penalty. •5. Possible that an entire site is affected through panda. Usually single pages of a website are not targeted in the algorithm. •6. No any Manual Removal work. (B) Penguins(A) Panda •4. Google introduced A new tool called “disavow links tool” to get rid of this penalty. •5. Penguin generally affects one part of the website on a page and keyword level. •6. Manual Link Removal is helpful. (A) Panda
- 15. Call us at(+91)-782-774-2414 OR Shoot a mail us at info@webbraininfotech.com rahul@webbraininfotech.com We will be glad to help you. http://www.webbraininfotech.com /