New media technologies helped improve various stages of the project. Digital cameras made filming easier than tape and allowed both indoor and outdoor shooting. Final Cut Pro enabled easy editing and exploring new techniques. Websites like YouTube and Slideshare were used to upload and share videos and documents. Social media like Facebook and Blackberry Messenger helped with audience research through comments and direct messaging. Google searches provided useful information for research and inspiration. Photoshop offered layout presets and customization for designing the digipack and magazine advert.