During the planning and research phase, the document author used online surveys, websites, and social media to conduct audience research and determine target demographics. New media technologies like Nikon cameras, iMovie, Apple Keynote, Prezi, and SlideShare were used to film audience research videos, edit footage, create presentations, and upload documents. When filming and editing the music video, the author used Final Cut Pro to add titles, transitions, and alter colors/exposure. Photoshop and InDesign were utilized to design the digipak and advert by editing photos, adding designs/patterns, and cutting and pasting images. Various forms of social media and online sharing platforms helped evaluate and get feedback on the work

1. HOW DID YOU
USE NEW MEDIA
TECHNOLOGIES
IN THE
CONSTRUCTION
AND RESEARCH,

2. Research / planning
During the planning and research I used websites such as survey
monkey to carry out questionnaires that would help me determine
who our target audience were and what they would be interested
in. Creating these surveys gave me the results to create a
successful video. I uploaded these surveys onto my blog using
blogger and also onto social media, in over to reach a wider
audience. I also used a Nikon camera in order to film an audience
research video. This allowed me to get a clear and good quality
footage. I used iMovie to edit the footage and add titles and quick
transitions as well as backing music in order to allow the video to
flow.
When researching different music videos from famous artists I
used Apples’s keynote. This is the Apple version of powerpoint and
allows you to create presentations. I accessed youtube to find the
music videos and I was then able to press cmd, shift and 4 in order
to screen grab images. I used Prezi for my treatment video. This
allowed me to have an interactive and modern presentation, that
was able to grab the audiences attention and draw them into my
pitch.
I was able to use the website slide share in order to upload my risk
assessment table and my shooting schedule. I learned how to
embed documents and this allows the viewer to see the
presentation whilst scrawling through my blog posts.

3. Construction Filming/editing
When filming the footage for my video, I used the same Nikon
camera. Once again this allowed me to gain clear and good quality
footage. When editing I used Final cut pro. This system was brilliant
and I was able to learn many new skills and gain important lessons.
It was important that I was able to create a vey bright and colourful
video, this was key because of the subject matter and the target
audience. I was able to alter the saturation and colour coordination
on the app. This allowed me to play with the exposure of the
different colours and how bright or how dull I wanted each shot.
I was also able to use the app in order to create different and
creative transitions to my shots. My video was set like a story and it
was designed as if someone was reading a book. I was able t find
comic book transition, where a page would turn between shots. This
was very helpful at creating the look I wanted. This cartoon - like
transition create the fun and light hearted mood I was looking for. I
was also able to use final cut pro to my advantage because I was
bale to add titles. For the beginning of the video, the name of the
song comes across the page. I used a very casual and flowing font,
it was back and large and this grabs the audiences attention
straight away. Later the name of the director and cast appear. This
is then in a gold and funky font. I learned how to do all of this during
the process with no prior ability.

4. When designing my dig-pack and my advert I used apps such as
Photoshop and In design. I was able to use my camera to take photos of
the artist, using settings such shutter speed, to maximise the amount of
good photos and burst. I was also able to use the different focusing
lenses and the manual button so that I could focus upon areas that I
particularly wanted, instead of using automatic. I then used my
computer to upload these images onto the desktop and then onto
photoshop. I was able to alter colours add designs and even alter the
photos I already had. I used paint can in order to block a whole area in
one colour. I was also able to use the paintbrush in order to literally
paint different patterns and designs onto the image. I could then change
these colours on the app and was able to use a colour wheel to find
precise tones and shades.
I was also able to use the cutting tool and the magic wand in order to cut
an image out of something an place it on the image you want, then blur
the edges in order to make it look realistic, it was a fancy way of cutting
and pasting. All these skills contributed to my end product and I was
able to prefect my skills and master them along the way.
Construction Digi-pack

5. Evaluation
I wen through many different evaluation processes. After my first
draft and after my second. II was able to gain feedback from my
digi-pack and advert. In order for people to evaluate my work I
needed to upload it onto social media. I did this and i was able to
reach more people, allowing me to have a wider range of
evaluations. When evaluating my own work, I used keynote end
pages. I used keynote for the four last Evaluation questions and
I was able to use pages when evaluating my print tasks. I was
then able to upload them onto slidehsare and then embed them
into my blogger account.