The document discusses how various media technologies were used at different stages of creating a music video project. In the research stage, YouTube and Google were used to find inspiration and existing artist works. A Lumix camera was used to film high quality video. iMessage, photos, and schedules were used for planning. The video was edited using Serif Movie Plus to add effects and piece scenes together. The same camera, tripod, and lights were used to take photos for ancillary materials. Photoshop and InDesign were then used to edit the photos and design the ancillary products.

1. How did you use media
technologies in the
construction, research,
planning and
evaluation stages?

2. Research
To find inspiration and ideas on how to film the scenes for our
music video I had to look at existing media products as this required
me to use YouTube, which is a video social networking website that
existing artists use to publish their music videos. This was an easier
task to carry out at home because YouTube is blocked on our school
users and therefore we couldn’t see the videos at school.
When completing research for the ancillary products I had to carry
our research for finding existing digipaks and posters we used the
well known search engine Google, because this search engine is the
most likely search engine to store pictures of existing artist work
that has been published on the internet. It was however difficult to
carry out this research at school due to many websites being
blocked so we were unable to see a lot of images and therefore I
carried out most of this research at home through searching on
Google via my laptop.
Another method of research was using music channels such as MTV
and vevo because this enabled me to watch music videos and also
see how they were introduced with the name of the song and the
name of the artists coming up on the screen at the beginning and
give us ideas on how to incorporate this into our own music video.

3. Filming the Music Video
To film the music video we used a Lumix dmc-fz50 camera to capture all the actions
from the shots. This is a high quality camera therefore allowing us to capture high
quality videos that we could piece together to create a successful music video that
would be able to be shown in line with existing high standard real media products.
The camera has a 12x zoom, which allowed us to get closer to the action when
necessary instead of having to walk towards the action holding the camera as this
would have made the shots too jagged and unprofessional looking. By using our own
camera this allowed us more flexibility around the times that we were able to
film, as we did not have to book out the camera in advance. This was useful because
a number of our filming sessions were decided very short notice depending on the
weather forecast.
When filming the scenes for the music video we mounted the camera onto a tripod
as this enabled us to get smoother looking shots because it helped the camera stay
still and pan around the action horizontally and vertically in a smoother, swifter
motion and this also made it easier for us to control, getting more professional
scenes with ease.
We also used a set of two lights when filming to brighten the areas we were filming
in to avoid getting shadows and dull scenes as this would have lowered the quality of
the music video making it less realistic. The equipment also gave us a white sheet to
use as a white background which we needed for a lot of the scenes in our music
video, however we experienced quite a few issues with this because the sheet kept
getting creased and looking dirty therefore giving us poor quality videos. To fix this
problem we chose to light a white projector screen instead of the sheet, giving us a
smoother backdrop and therefore more professional looking scenes.

4. Planning
When planning what we were doing with the music video and ancillary
products our group were not always together in the same place and same
time, therefore we found it easiest to have a group chat via iMessage as
we all have iPhones. This made it easier to discuss opinions on how to edit
the video, where to meet to film etc.
For example in this print screen from our group chat it shows me showing
the rest of my group what the scenes in the video look like when adding
brightness to them. Ellie and Maisie are then giving feedback the images I
have sent them showing what the scenes now look like. This helped speed
up the process of editing as we would not have to wait until we were all
together to make decisions, meaning we could move on to other tasks
quicker.
Another way in which we planned what to do was by making filming
schedules. When all three of the group members were together we
discussed what needed to be filmed in order to get all of the footage
needed to complete the music video, so we wrote down where we needed
to film and put a date we would film next to each location. The locations
highlighted in blue are the days we needed to film Frances, the main
character in the music video. As she was not in our group and is a friend
from outside of school, we had to inform her of our schedule in advance to
make sure she was available.

5. Editing the film
Serif Movie Plus x5 was the best programme available to us to edit all our shots together in order to produce
the final cut of our music video. This programme has many different features that we could put to use to give
our video a professional feel and look able to compete with existing real life media products.
Movie Plus works by using a timeline, giving the ability to insert different videos that we have shot and
piecing them together to create an appropriate sequence of shots. The use of different features such as being
able to split the videos we have inserted into the timeline and deleting the parts of the videos inserted that
we do not want was a useful feature as when we were filming the video we filmed for a longer amount of
time than we needed to for each shot to get the best possible scenes and pick the best part from each video
to put into the sequence. We were also able to speed up the clips or slow them down making it easier to
make the action fit with the pace of the song.
Serif Movie Plus also has the feature of adding effects to each of the clips. We put this feature to use by adding brightness to each of the
clips in the music video sequence to make the music video look more bright and plastic which was the look we aimed to create. And by
setting the scenes to all of the same brightness it made the music video look more consistent as it made the scenes flow together more
smoothly because they all looked similar with the same level of lighting. We also added effects such as motion blur to the scene where
the Barbie falls from the roof because this was an effective way to create the impression that Barbie and the model were 1 person and
merged together.
None of my group members had used this programme before creating this music video and therefore we had to be taught how to use it
by our teacher, however, I was the person that did most of the editing for the music video and luckily I picked up how to use the features
of the video quite quickly, making the process of editing a lot easier. We did not have access to this programme from our home computers
so therefore I spent a large amount of my time in school editing the video and applying the appropriate effects to the clips. There was an
issue that occurred with the amount of space available on my school user, as we had a lot of footage to ensure we has a wide variety of
shots to choose from when making the video and we had to keep asking the school technicians for extra space on our users in order to
store and back up all of the footage.

6. Ancillary
To take the shots for the ancillary task we used the same equipment
that we did for filming the music video. This was the Lumix dmc-fz50
camera, a tripod and a set of two lights.
The camera enabled us to capture still shots of the artist and using the
flash as well which opens up from above the lens allowed us to make
the images brighter and more professional looking. This was the same
camera that we used for shooting the music video and therefore it
makes all of the products of a consistent quality.
The tripod allowed the shots to be kept at the same angle and helps
take the pictures with more ease as you can balance the camera while
looking at the shot being taken on the digital screen.
The set of two lights were useful for the ancillary shoots because they
reduced the shadow behind the model being shot and they made the
images produced brighter and more professional looking. If we had
more lighting equipment we could light the scenes a lot better
however we did not have the access to extra lighting equipment so we
produced the images to the best quality using the equipment we had
to hand.

7. Creating ancillary product
One of the programmes we used to create the ancillary product was Photoshop. This is a programme that is
used to edit images using a number of different features. We picked the images we wanted to use for our
ancillary products and edited the images to make them look more professional. The changes we made to the
images consisted of using the magic wand tool to select the background and then making the background a
crisp white colour to increase the quality of the image. Another way in which we edited the images was by
adding brightness/contrast, exposure and other effects to make the image more eye-catching and striking to
make it stand out by editing the colour and brightness of her skin. Photoshop also gave me the ability to edit
the artists lips by making them larger and changing the colour of them to a darker red to make them more
seductive and a main focus on the front cover of the digipak.
InDesign was the programme used after editing the images in Photoshop. InDesign was the most useful
programme available to piece together the front cover, back cover and poster. Once the image had been edited
in Photoshop, I used this programme to place the image in the blank document and then insert the appropriate
text in the correct place and other features such as the parental advisory sign and the barcode.
The fonts used were also decided in InDesign and therefore this made it the best programme to use to create
the ancillary products because it meant that the font would be available.
This is a Photo editing app that we used to edit the pictures as well as using Photoshop. This was a useful way
to give the artist smoother skin in the image and remove any blemishes. The app has a feature of ‘remove
acne’ and by applying this all over the skin in the image It gives an all over smooth effect and was used to
remove the hair on her skin and also any blemishes on her skin. This was a better method of editing the
blemishes from the image as opposed to the clone tool in Photoshop because the clone tool can sometimes
give an uneven surface.

8. Presenting
Blogger is the way I present all of the work completed in the
process of creating our media products. It is a useful way to
publish all of the filming we had done and all of our research
and planning. Blogger publishes for everyone to see, so
therefore my other group members can see the work I have
been completing and also my teachers making it easier for them
to see which part of the project I was currently doing.
I found blogger a lot easier to use this year than when I did
when completing AS media because I knew what features were
best to use, for example by putting things on my blog via posts
and not pages, because you are only entitled to a limited
number of pages which was a problem last year that I
encountered.
An issue I have with blogger is that it is sometimes very time
consuming and temperamental, because the videos take a long
time to upload and you are only able to upload one at a
time, making it easier for me to do this at home and not waste
valuable lesson time of editing the video.

9. Evaluation process
Prezi was the programme I used to create my evaluation question 1. This was a useful method because it allows
the user to easily click through the prezi bit by bit and read the information in sections, as the information is
split up. There are also pictures in my prezi to provide visual information to back up what I am evaluating. I have
used this programme before in other subjects and also for the evaluations for my AS media coursework so I was
familiar with how it worked and what features to use to present my evaluation in the best way possible.
Slideshare was the programme used to complete evaluation question 4. This was a useful method because it
allowed be to break up the information segment by segment explaining the process of the project bit by bit and
how I created the products. Slideshare is a programme I have used previously on my blog to present infromation
and also used previously in other subjects and therefore I was aware how to use it. The programme requires me
to make a powerpoint presentation to start and then upload it to slideshare which then allows me to embed the
code of the slideshare into my blog so everyone can see it.
iMovie was the programme I used to complete evaluation 2. This was a useful method because it enabled me
to add a voiceover to explain how my main product and the ancillary texts combine together, which is a good
way to present this evaluation because if all the evaluations consist of people reading, they will get fed up and
bored and loose interest. Therefore by just having to listen while I explain the answer to the evaluation
question to them, it gives them a break from reading and more likely to understand what is being explained
through the evaluation.
For evaluation 3, I used Glogster to present the information gathered from my audience
feedback. This was a good way to present this information because you can add in different
features such as arrows and images to break up the text and make it more interesting. I used
social networking sites twitter and facebook to post our music video and ancillary texts and
gather the audience feedback to find the strengths and weaknesses to our products.