The document discusses how the filmmakers addressed their target audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 18-34 age demographic as well as increasingly by those under 18, which matches their 15 and over audience.

1. Question 5 : How did you
address/attract your audience?

2.  In order to attract/ address
our audience we need to find
out their preferences so we
carried out audience research
and created a questionnaire.
This was to get feedback from
the general public to see if
they like/disliked thrillers and
if so what sorts of thrillers
they enjoyed. The audience
research in a way was a
directing tool as it helped us
on what themes we should
add and what ones to avoid,
like sci-fi as liked by the
minority.

3. TV adverts were the most
popular method of
attracting people.
However we were not
able to do that. The
second most favourable
method advertising a film
was the internet. When
the project was finished
we had to think about
how we would attract our
audience so we created
a Facebook
“Recrudescence” page to
gain attention.

4. Our page would
attract 18-34 as
that is the main age
group that uses
facebook however
there is an
increasing number
of under 18s using
facebook . Which
for us is brilliant as
our target audience
is 15 and over., so
by using facebook
as an adverting
method we can