Predictive Analytics: How This Revolutionary Technology for Strategic Marketi...Media Needle
An advanced software solution using agent based modeling to recreate a virtual marketplace with your target markets networked behavior patterns. All touch points in the entire consumer journey are connected and include key dynamics such as brand sentiment, word-of-mouth, social media, online and offline channels. Vet your ROI on every strategic move your brand makes before doing anything and use this as unfair advantage against your competition.
Media Needle's strategy simulation platform enables brands to accurately forecast performance of advertising campaigns and key business decisions. Delivering a better understanding of the risks and outcomes these simulations enable brands to develop a more accountable and refined marketing strategy.
Case Study: Building A Multi-Touch Lead Nurturing ProgramG3 Communications
This session will share a real-world example from Crowe Horwath, a leading consultancy in the financial services industry, on how their marketing team helped map out a progressive series of content offers that supported key topics relevant to different buyer personas.
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A brief talk exploring some near future trends in web and interaction design. This talk was given at sxsw 2013 and as a guest speaker at an internal Microsoft event. Be sure to download for the links and notes.
1. Question 7: Looking back to your
preliminary task, what do you feel
that you have learnt in progression
from it to the full product
Dillon Ashford-Quaye
2. The feed back I got from my two
different magazines were very
different. For my school magazine I
was mostly told on what I need to
work on in terms of making it better
and relating it to the type of magazine
it is meant to be. On the other hand
for my music magazine I was praised
for the work I had produced and was
made of what I done well to present a
music magazine.
3. I've learnt to new ways of addressing my audience. I
learnt that this can be done through the layout i use and
the fonts. One of the mistakes i made in my school was
use fonts that did not relate to the type of magazine i had
to present. They were inappropriate. in My music
magazine i don't more research into how music
magazines are presented so i found out a lout of good
fonts to use which will also portray my chosen genre. I’ve
also learnt there are a few rules need to be followed to
complete a magazine, such as; a masthead, main image,
sell lines, price tag, issue number etc. These are things I
included in my music magazine. To make my magazine
look like a real magazine, I had to do a lot of research in
my chosen genre, audience. I also had to complete a
planning sheet to think of a few ideas before actually
starting to make my magazine. I also had to do a lot of
drafts to decide what my final product will look like.
4. Looking at my music magazine and my school
magazine, I can instantly see the contrast in how
much work was put into them. I can see that a
lot of effect, time and research was put into my
music magazine, whereas my school magazine
looks like none of them were put into the
making on the magazine. Before starting my
music magazine, I made sure I developed my
photoshop skills to achieve the best grade as
possible for my final products.