The document discusses research conducted to identify the target audience for a thriller film called "NUMB3R5" and address their interests. The target audience was identified as adults ages 16-34 of both genders in socioeconomic groups C2, D and E. To understand the audience's opinions, the researcher created and distributed 11 questionnaires with open and closed questions about character gender and appropriate props. While most of the group did not participate, the questionnaires were deemed an effective way to gather audience feedback quickly and cheaply, though interviewing some people could have provided more depth. The research outcomes met expectations, but distributing a few more questionnaires and conducting some interviews would have improved audience coverage in the future.

1. How did you attract/address your audience?
In our media product, the two-minute opening to our thriller film ‘NUMB3R5’
we tried to entice to a certain target audience which was adults ages 16-34,
both genders and those in groups C2,D and E. once we figured out the target
audience we had to think of how to include the audiences opinions/views. This
would to maintain the interest of the viewers.
As a group we got handed the task to collect research. In the end as a group we
never collectedany research so then I took it in as my responsibility to collect
the research. So I did this by creating a questionnaire and handing it to a bunch
of people to complete. Overall I think I handed out 11 questionnaires as I
believed it was enough. The questions were both open and closed. The
questions included “what gender would you prefer the main character to be” to
an open question like “what props do you think are appropriate for a
thriller/horror movie?”.
I think out of 4 in a group 2 actually worked on the questions which went into
the questionnaire. We got given the choice of either creating a focus group,
questionnaires or even interviewing people. When creating a plan for the
questions I drafted the pros and cons of questionnaires. The pros were; it’s
easy, quick, you can give a large sample, its straight forward, convenient,
cheap and good statistical evidence. However the cons were that it can lack
depth, it’s not possible to explain points, it’s inflexible and open-ended
questions cam generate large amounts of data that can take a long time to
process and analyse.
From drafting the pros and cons we agreed to use questionnaires and stick to a
reasonable amount to hand out, because if we handed 50 out then it would take
a long time to analyse and collect the feedback. I believe we chose the right
way to attract/address the audience, the outcome was as expected so we were
relatively pleased, although next time I would hand out 10 extra and interview
a handful of people so our research varied.