From focus group feedback on test marketing materials created for a film project, the student learned: - For the trailer, audience members could not clearly hear dialogue over a river sound effect in one scene. - The poster effectively conveyed the film's genre and raised questions about its plot, but some text was illegible due to the display board. - The magazine cover image grabbed attention and followed conventions, but the plain gray background could be improved.

1. Evaluation Question 3
What have you learnt from your audience feedback?

2. Trailer
From the focus group that we conducted, we received both positive, negative and
constructive criticism from the audiences responses from the questionnaire and
verbally when we asked them about what they thought. The questionnaires first
question asked what age rating they thought the trailer was, every single one
answered 16-25 which is correct.
The main criticism that we received was about a scene where you can hear the
river over the speech in the scene. They all stated that we should either refilm it or
try and make it so the speech is made clearer.

3. Here are some of the pie charts showing the results from the
focus group.

4. Poster
For my poster I did not receive that much feedback from it in terms of criticism they
did all agree that mine was however the better of the two that were made. THe
criticism that I received was that some of the text at the bottom was not viewable as
they could not see what it said clearly, however this was due to the board that we
presented it on as after I showed them what it was meant to say and they realised
that it was the projector not the colour of the text itself.
Most of the audience agreed that my poster followed the conventions of what a
poster is supposed to look like for the type of film we were trying to make. They
also said that it does make them question what is going to happen due to the main
image showing a man with an axe behind someone who is unaware he is being
followed

5. Magazine
The responses received for my magazine were once again positive saying that my
one once again was the best out of the two created. They all stated that mine was
the one that grabbed their attention due to the main image and that it follows the
conventions of a real life magazine from the main image showing one of the main
characters scared/shocked.
The only piece of criticism that I received for my magazine was to make the
background more appealing as it is just a grey background but at the time I was not
able to find anything that worked with the image that i wanted to use so i just used
a plain grey background.