The document discusses how the filmmakers attracted and addressed their intended audience of adults and teens for an opening film rated 18. They created a questionnaire to gather feedback from the target audience on what they wanted to see. This feedback was then used to shape the story in a way that would appeal to the audience. Specific elements like violent scenes, mystery, and tension-building shots were used to attract teens and mature audiences. The costume choices, like a hoodie for one character, were also meant to appeal to teenagers. By focusing on a specific target audience, the filmmakers could better craft the plot and tone to appeal to that group and increase the chances of financial success.

1. Alex, Craig, Thomas, Ben
Question Five
In this question we will talk about how we
attracted/addressed our audience. The
audience that we tried to address was adults
and teens. This was because we decided to
make our film a rated 18 as told in question 4.
Firstly, we made a questionnaire that we then
sent to people who were classed in our target
audience. These questions asked what they
wanted to see from our opening film. When we
got the feedback from the questionnaire we then used it to shape the story of the
opening film. This then attracted the audience as we were doing what the
audience wanted to see.
For example to appeal to teens we used the violent scenes which would then
appeal to them. We used the enigma to
attract the audience because it would
then make them question why the
package is so important wanting them
to go and see it. Also the use of
mystery would then appeal to a more
mature audience, as it would make the
audience try to put themselves in that situation and figure the mystery out.
Also the use of shots that were used throughout our film such as the match on
action were used to build tension which would then have an effect on the
audience and it would then catch the eye of our
target audience.
The costumes that we used would also appeal
and attract the audience, as the hoody that was
used for Alex’s character would appeal to
teenagers. This would then make them think
that the film is about teenagers and make them
want to watch it.
It is important to attract a specific audience as it will be easier to appeal to that
one group, for example if we wanted the opening film to appeal to everyone then
it would make the plot and the tone of the film completely different, and more
difficult to get people to want to watch it. This would then cause us to lose
money.