From distributing a questionnaire to their audience, the creators of the music video learned several things: that their audience enjoyed dance/EDM and pop music as well as some soft rock; they preferred upbeat songs over downbeat ones; and their favorite artist was most commonly James Blunt. Based on this feedback, the creators decided to use an upbeat soft rock song by James Blunt for their music video in order to best appeal to their target audience.

1. Question3– What have youlearnedfromyouraudience feedback?
Throughout,planningandconstructingourmusicvideo,we gotfeedbackfromour audience,which
we usedto influence ourmusicvideo.Forexample we createda questionnaire,which we usedto
understandouraudience more.We wouldthenuse thisinformationtoappeal more towardsour
target audience.
From creatingthe questionnaire,we learnedthatour audience likedDance/EDMas well aspop.
There were alsosome of our audience that enjoyedsoftrock. Fromthiswe decidedtochoose asoft
rock songfor our musicvideo, asitwouldappeal more towardsourtarget audience asfromour
surveyouraudience enjoysome softrocksongs.
Anotherquestionthatwasaskedinthisquestionnaire wasif ouraudience likedanupbeatsongor
downbeat. Fromlookingatthe results,itshowsthatour audience enjoyedanupbeatsongrather
than a downbeatsong.Thisisdue to the resultsshowing100% for upbeat.Fromthiswe learnedthat
our audience willenjoyanupbeatsongmore andbecause of thiswe decidedtochoose anupbeat
softrock song.This isbecause we learnedthatouraudience will enjoyanupbeatsongmore,and
thiswill thenappeal more towardsourtargetaudience.
Once of our otherquestionsthatwasaskedtoour audience waswhowasyour favourite artist.This
was usedtohelpusunderstandouraudience’sfavourite artist.Fromlookingatthe resultsmost
people likedJamesBluntastheirfavouriteartist.Fromthis,we learnedthatouraudience liked
Jamesbluntandfrom thiswe decidedtodoa JamesBluntasour chosensongand thiswouldappeal
more towardsour target audience asthe resultsshowedthatouraudience likedJamesBlunt.