The album will be distributed physically in music stores across Pakistan and digitally on iTunes. Special autographed CDs will be available at events like concerts to engage with fans directly. The music video will be uploaded on social media sites like Facebook and Twitter to attract an international audience interested in Sufi and Pakistani rock music. Traditional advertising methods like appearing on morning shows and radio will also be used to promote the album within Pakistan where interest in the genre has grown due to music programs.

1. Sarmad Shafique
How do your products
engage with the audience
and how would they be
distributed as real media
products?

2. My products were produced after a audience survey, there is a
large market for Sufi/Pakistani rock and it’s not just limited to
Pakistan audience from around the world listen to this genre.
The record label rarebit records will distribute the physical
album in music store all over Pakistan and digitally on iTunes.
Special autographed CDs will be signed for the fans at events
such as concert. The music video will attract audience from
social media websites as it will be uploaded on different sites
such as facebook and twitter.
The album will be advertised
in international music
magazines which will boost
its reach and attract more
customers
Digipak
Music Video Website

3. It will be advertised online using google ads which appears on different
websites which has similar tags such as “sufi”, “rock”, “baaghi”,
“rarebit records”.
The record company will try to make the video go viral and might share
it on their other clients social network pages. The music video will also be aired
on ARY Music one of Pakistan’s biggest music tv channel.
Morning shows in Pakistan are quite common and have a vast target audience.
The record label could arrange the band to appear on the morning show and
promote their album on a large scale.
The soundtracks will be played on radio stations in pakistan such as FM 103. The
genre sufi rock is getting more popular due to nescafe basement and coke studio’s
covers of old sufi songs. This has increased the target audience and it makes the
album easier to promote.