Marketing of music videos
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The document discusses various marketing techniques used to promote music artists. Record labels like Hussle Recordings, Monstercat, and Spinnin' Records promote their brands by including their logos on album artwork and singles, allowing audiences to recognize the genre of music from the label. Live promotions involve direct fan interaction at events like CD signings. Digital marketing utilizes social media platforms like SoundCloud and YouTube to share music samples and tracks with millions of potential fans. Artists also use websites and blogs to communicate with fans, promote music, tours, merchandise and gain new interest.
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Mk website analysis
The home page of DJ Marc Kitchen prominently features a large background image of the DJ to instantly convey his fun, urban style of music. It also includes links to his social media pages and tour information to keep fans connected. The bold "MK" logo in the center and top links allow visitors to learn more about his music, merchandise, and contact details to bring them closer to the artist.
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In the PowerPoint shows how the artist or band promotes themselves by a vast of different ways of media.
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For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topics/blog/
Essay plan
Sony Music Entertainment is a large conglomerate label that handles all aspects of music production and distribution in-house, while independent label In It For the Money must outsource these processes due to limited resources. Sony has studios, producers, and manufacturing capabilities to record, produce, and distribute music, as well as promote artists through videos, tours, and retail partnerships. In contrast, In It For the Money relies on cheaper independent studios and manufacturers, and promotes through digital and grassroots methods like social media and local shows due to the lack of corporate resources.
How is Music Marketed?
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How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.
Magazine Advert Research
The document provides guidance on key elements to include in an advertisement for a music album. It recommends including the release date for fans to download or purchase the album. It also suggests displaying any content warnings about language, drug, or sexual references. The advertisement should feature the name of the artist to help fans identify them. It further recommends including a large image of the album cover to provide visual interest and details about the music or artist. Additional text can be used to describe the artist or band and promote the album. The color choice for the advertisement should aim to represent the artist's style and target audience. Contact information, like a website, is also important to include for fans to learn more.
Original pitch artist magazine
The document proposes a new music magazine called "Line Up" focused on the grime music scene in North London. The magazine would feature interviews, concert listings, and album reviews of up-and-coming grime artists to portray the genre in a positive light. It outlines details of the target audience, proposed content and design, pricing, distribution strategy, and competitors. The goal is to showcase new talent in grime music and change negative perceptions of the genre.
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The home page of DJ Marc Kitchen prominently features a large background image of the DJ to instantly convey his fun, urban style of music. It also includes links to his social media pages and tour information to keep fans connected. The bold "MK" logo in the center and top links allow visitors to learn more about his music, merchandise, and contact details to bring them closer to the artist.
Playbutton PR Event
Parte LLC is launching a new music product called the Playbutton, a rechargeable wearable music player in the form of a badge that can be pinned to clothing. It contains a pre-recorded digital album that can be played, paused, skipped, and volume adjusted but not downloaded or changed. The company aims to promote the Playbutton through a music festival featuring new artists. The festival will be free to attend but require online registration. It will be held in Milton Keynes Bowl and used to collect customer data, promote new musicians, and encourage trial and purchase of the Playbutton product to help build the brand.
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In the PowerPoint shows how the artist or band promotes themselves by a vast of different ways of media.
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Essay plan
Sony Music Entertainment is a large conglomerate label that handles all aspects of music production and distribution in-house, while independent label In It For the Money must outsource these processes due to limited resources. Sony has studios, producers, and manufacturing capabilities to record, produce, and distribute music, as well as promote artists through videos, tours, and retail partnerships. In contrast, In It For the Money relies on cheaper independent studios and manufacturers, and promotes through digital and grassroots methods like social media and local shows due to the lack of corporate resources.
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The document provides guidance on key elements to include in an advertisement for a music album. It recommends including the release date for fans to download or purchase the album. It also suggests displaying any content warnings about language, drug, or sexual references. The advertisement should feature the name of the artist to help fans identify them. It further recommends including a large image of the album cover to provide visual interest and details about the music or artist. Additional text can be used to describe the artist or band and promote the album. The color choice for the advertisement should aim to represent the artist's style and target audience. Contact information, like a website, is also important to include for fans to learn more.
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The first mood board features iconic indie rock bands from the past and present to appeal to middle-aged teens and middle adults interested in rock music. It mixes classic bands like The Beatles, Led Zeppelin, and Nirvana with current artists like Red Hot Chili Peppers, The Strokes, and Imagine Dragons to inspire fans of the rock genre across generations.
The second mood board features major technology, food, clothing, music, media, and television brands that the target audience associates with. It aims to connect with teens and mid adults through popular social media platforms, festivals, internet providers, and brands like Vans,
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Website research
The website has a minimal black and white design with sections divided by buttons. The home page promotes Kehlani's new single and music video through images and audio previews. The "Shop" button links to a merchandise page while the "Tour" button links to a page with more information and dates about her upcoming world tour. The "Videos" page features Kehlani's music videos and her first promotional video. Options throughout allow fans to engage with Kehlani's social media and streaming platforms.
Marketing
Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all content and subscriber notifications of new uploads. While magazines still market to dedicated fans, their reach is limited compared to Internet options. Billboard advertising in busy areas gets music seen by thousands daily but ads risk blending together. Music television channels have long played a role with dedicated programming appealing to target audiences.
Marketing 2
Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all music and subscriber notifications of new content. While magazines still market older music to dedicated fans, their audience is limited compared to Internet access on phones and tablets. Billboard advertising in busy cities reaches thousands daily but ads risk blending together, while television channels like MTV historically played a large role in music marketing through genre-focused programming and advertisements.
Coco pitch artist magazine
This document provides a magazine pitch for "Line Up", a proposed music magazine focused on the grime genre in North London. The summary includes:
- The magazine would be called "Line Up" and focus on interviews, concert listings, and reviews of grime artists in North London, with the goal of changing perceptions of grime music.
- The target audience would be males ages 18-30 with an interest in grime, drill, and rap located in North London.
- The magazine would be released monthly in print and online, with pricing options for subscriptions and advertising.
Mumford & Sons
The document analyzes how Mumford & Sons' website and album artwork reflects their target audience. It notes that the website homepage features band news and upcoming shows, showing their fans are digitally connected and enjoy live music. The album covers for Sigh No More and another album depict the band members and horses, implying a folk and country sound influenced by vintage aesthetics. This matches the tastes of their middle-class audience who appreciate subtle displays of music taste through merchandise like badges but also want to proclaim their fandom through bold items like bags.
Image board development
Before finalizing the design of their magazine, the author created a mood board featuring artists relevant to the magazine's target audience and culture. The mood board included a variety of culturally significant bands across different genres and decades to represent the magazine's goal of taking readers on a journey through the heart and soul of music. The primary consumers of the magazine are interested in discovering both new and old styles of music, with a focus on quality rather than genre or era.
Production Proposal Pitch
The document proposes ideas for a new music television channel called SB Revolution, which would target 16-30 year olds. It includes 4 potential ident designs and discusses differentiating the channel by allowing aspiring singers to promote themselves in 1-2 minute intervals. Market research was also conducted to help inform the channel's content, which would include competitions, a variety of music genres, and an emphasis on color.
Importance of a Mag ad
A magazine advert is a printed publication ad used by artists to promote their music and albums. It aims to grab audiences' attention in music magazines like Billboard. While album sales are decreasing, music magazines remain popular venues for artists to promote themselves. The advert typically takes a full page and uses visual elements like background, color, and clothing to give audiences a sense of the artist's theme and music. Key elements that need to be included are the artist and album name, release date, social media links, and record label for context and promotion. Advantages of magazine ads are their long shelf life of up to 6 months, allowing more exposure time for audiences to notice the ad compared to newspapers. Placement in certain respected music magazines can also
Record labels
Record labels use independent distributors to ship records from manufacturers to retail stores on a consignment basis. Major labels have their own branch offices that distribute regionally. Promoting records through radio play, music videos, and social media is important for commercial success. Social media allows labels to monitor buzz around releases, identify influential fan communities and bloggers, and partner with brands for sponsorship opportunities to reach new audiences.
Codes and Conventions of Ancillary Products
Ancillary products are additional promotional materials for an artist beyond their main work. This document discusses producing a digipak and advertisement as ancillary products to promote a new artist alongside their music video. The purpose of ancillary products is to promote the artist, their brand and image. Audiences consume artists through different promotional materials like CDs, music videos, websites and more, and their expectations shape the codes and conventions that media uses in these products.
C:\fakepath\independent music label research project
Hungry Audio is an independent record label based in Norwich, UK that represents 10 artists. The label helps produce records for and promote its artists, though none are hugely famous. Some artists had followings before joining the label. The label signs both local and international artists. It utilizes online marketing through its website and artists' MySpace pages. The label also has a radio show and works with PR agencies to further promote its artists. Hungry Audio produces CDs and some vinyl releases, and makes its music available for digital download and streaming. It focuses on online distribution through sites like iTunes to reduce costs.
How Does The Music Industry Operate?
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Magazine advertisement
Carly's digipak is being advertised in Q magazine because its target audience of teenagers and young adults matches the magazine's readership. Q magazine contains in-depth sections on new music releases, concerts, and reviews that attract a wide audience. It also uses promotional offers and interviews to appeal to more people. Placing an advertisement for Carly's music in Q magazine will help attract the target audience because the magazine's content matches the genre of pop music.
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C:\fakepath\independent music label
Hungry Audio is an independent music label based in Norwich, UK that represents 10 artists. The label promotes its artists through its website, social media, radio shows, and working with PR agencies. While some artists joined with an existing fanbase, the label has worked to increase the popularity and sales of its artists both in the UK and abroad, including gaining song placements on TV shows and in video games. The label produces and distributes music primarily through digital formats and sells physical copies on its website and through some retailers.
How are music albums promoted
The document discusses promotional strategies for music albums targeting different audiences. It provides examples of promoting an album aimed at teens and club-goers through social media, music videos, and a TV advertisement. For an album targeting an older audience of disco lovers, it suggests using a personal webpage, album covers with pink colors and disco imagery, and snippets of music to automatically play on the site. Promotional materials for both examples are tailored to visually represent and engage their target demographics.
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Mood board analysis
This document analyzes the target audience for two different mood boards.
The first mood board features iconic indie rock bands from the past and present to appeal to middle-aged teens and middle adults interested in rock music. It mixes classic bands like The Beatles, Led Zeppelin, and Nirvana with current artists like Red Hot Chili Peppers, The Strokes, and Imagine Dragons to inspire fans of the rock genre across generations.
The second mood board features major technology, food, clothing, music, media, and television brands that the target audience associates with. It aims to connect with teens and mid adults through popular social media platforms, festivals, internet providers, and brands like Vans,
Extra Reading on Music Marketing - Social and Traditional Media
The effect of social Media and traditional media on music sales.
A summary of the Mis Quarterly article
Reading
This document summarizes a research article that examines the relationship between social media, traditional media, and music sales. The study uses data on blog buzz (as a measure of social media activity), radio play (as a measure of traditional media), and music album and song sales. It finds that radio play is consistently positively related to future sales at both the song and album level. However, blog buzz is either not related or negatively related to sales, suggesting that free online sampling enabled by social media may displace potential sales. The negative relationship between buzz and sales is stronger for niche music and less popular songs.
Breaking Acts
The document discusses the major record labels in the music industry, including Universal Music Group, Sony Music Entertainment, and Warner Music Group. It then provides information on the UK music charts and market trends in 2009, including the success of albums by Susan Boyle and singles by Lady Gaga. It also discusses strategies for independent artists, such as developing an online presence through an electronic press kit, holding live media events, and using windowing strategies to build demand for new music releases.
Website research
The website has a minimal black and white design with sections divided by buttons. The home page promotes Kehlani's new single and music video through images and audio previews. The "Shop" button links to a merchandise page while the "Tour" button links to a page with more information and dates about her upcoming world tour. The "Videos" page features Kehlani's music videos and her first promotional video. Options throughout allow fans to engage with Kehlani's social media and streaming platforms.
Marketing
Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all content and subscriber notifications of new uploads. While magazines still market to dedicated fans, their reach is limited compared to Internet options. Billboard advertising in busy areas gets music seen by thousands daily but ads risk blending together. Music television channels have long played a role with dedicated programming appealing to target audiences.
Marketing 2
Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all music and subscriber notifications of new content. While magazines still market older music to dedicated fans, their audience is limited compared to Internet access on phones and tablets. Billboard advertising in busy cities reaches thousands daily but ads risk blending together, while television channels like MTV historically played a large role in music marketing through genre-focused programming and advertisements.
Coco pitch artist magazine
This document provides a magazine pitch for "Line Up", a proposed music magazine focused on the grime genre in North London. The summary includes:
- The magazine would be called "Line Up" and focus on interviews, concert listings, and reviews of grime artists in North London, with the goal of changing perceptions of grime music.
- The target audience would be males ages 18-30 with an interest in grime, drill, and rap located in North London.
- The magazine would be released monthly in print and online, with pricing options for subscriptions and advertising.
Mumford & Sons
The document analyzes how Mumford & Sons' website and album artwork reflects their target audience. It notes that the website homepage features band news and upcoming shows, showing their fans are digitally connected and enjoy live music. The album covers for Sigh No More and another album depict the band members and horses, implying a folk and country sound influenced by vintage aesthetics. This matches the tastes of their middle-class audience who appreciate subtle displays of music taste through merchandise like badges but also want to proclaim their fandom through bold items like bags.
Image board development
Before finalizing the design of their magazine, the author created a mood board featuring artists relevant to the magazine's target audience and culture. The mood board included a variety of culturally significant bands across different genres and decades to represent the magazine's goal of taking readers on a journey through the heart and soul of music. The primary consumers of the magazine are interested in discovering both new and old styles of music, with a focus on quality rather than genre or era.
Production Proposal Pitch
The document proposes ideas for a new music television channel called SB Revolution, which would target 16-30 year olds. It includes 4 potential ident designs and discusses differentiating the channel by allowing aspiring singers to promote themselves in 1-2 minute intervals. Market research was also conducted to help inform the channel's content, which would include competitions, a variety of music genres, and an emphasis on color.
Importance of a Mag ad
A magazine advert is a printed publication ad used by artists to promote their music and albums. It aims to grab audiences' attention in music magazines like Billboard. While album sales are decreasing, music magazines remain popular venues for artists to promote themselves. The advert typically takes a full page and uses visual elements like background, color, and clothing to give audiences a sense of the artist's theme and music. Key elements that need to be included are the artist and album name, release date, social media links, and record label for context and promotion. Advantages of magazine ads are their long shelf life of up to 6 months, allowing more exposure time for audiences to notice the ad compared to newspapers. Placement in certain respected music magazines can also
Record labels
Record labels use independent distributors to ship records from manufacturers to retail stores on a consignment basis. Major labels have their own branch offices that distribute regionally. Promoting records through radio play, music videos, and social media is important for commercial success. Social media allows labels to monitor buzz around releases, identify influential fan communities and bloggers, and partner with brands for sponsorship opportunities to reach new audiences.
Codes and Conventions of Ancillary Products
Ancillary products are additional promotional materials for an artist beyond their main work. This document discusses producing a digipak and advertisement as ancillary products to promote a new artist alongside their music video. The purpose of ancillary products is to promote the artist, their brand and image. Audiences consume artists through different promotional materials like CDs, music videos, websites and more, and their expectations shape the codes and conventions that media uses in these products.
C:\fakepath\independent music label research project
Hungry Audio is an independent record label based in Norwich, UK that represents 10 artists. The label helps produce records for and promote its artists, though none are hugely famous. Some artists had followings before joining the label. The label signs both local and international artists. It utilizes online marketing through its website and artists' MySpace pages. The label also has a radio show and works with PR agencies to further promote its artists. Hungry Audio produces CDs and some vinyl releases, and makes its music available for digital download and streaming. It focuses on online distribution through sites like iTunes to reduce costs.
How Does The Music Industry Operate?
The music industry involves the process of creating, recording, and selling music made by various artists. It includes musicians, producers, artists, distributors, advertisers, and technicians. There are various music genres like pop, rap, jazz, rock, dance, and R&B. Record labels sign artists and help promote their music and albums. Music is recorded, videos are produced, and the songs are marketed and released. Profits depend on sales. Streaming has increased while purchases have decreased, impacting industry profits. The industry has adapted by focusing on tours, merchandise, and creative marketing. Reaching audiences now involves sharing videos on YouTube and social media like Facebook and Twitter.
Magazine advertisement
Carly's digipak is being advertised in Q magazine because its target audience of teenagers and young adults matches the magazine's readership. Q magazine contains in-depth sections on new music releases, concerts, and reviews that attract a wide audience. It also uses promotional offers and interviews to appeal to more people. Placing an advertisement for Carly's music in Q magazine will help attract the target audience because the magazine's content matches the genre of pop music.
ADULTHOOD - Power of Social Media
The document outlines a social media strategy to promote the film "Adulthood" through four stages: 1) During production, social media pages and videos were created to engage fans. 2) A music competition 8 months before release helped develop a fan base. 3) In the 2 months before release, weekly competitions and activities activated fans. 4) The fan base was reactivated before the DVD release through updates and competitions. The strategy led to over 250,000 views of promo videos, 10,000 Facebook fans, and the film becoming number 1 at the UK box office.
C:\fakepath\independent music label
Hungry Audio is an independent music label based in Norwich, UK that represents 10 artists. The label promotes its artists through its website, social media, radio shows, and working with PR agencies. While some artists joined with an existing fanbase, the label has worked to increase the popularity and sales of its artists both in the UK and abroad, including gaining song placements on TV shows and in video games. The label produces and distributes music primarily through digital formats and sells physical copies on its website and through some retailers.
How are music albums promoted
The document discusses promotional strategies for music albums targeting different audiences. It provides examples of promoting an album aimed at teens and club-goers through social media, music videos, and a TV advertisement. For an album targeting an older audience of disco lovers, it suggests using a personal webpage, album covers with pink colors and disco imagery, and snippets of music to automatically play on the site. Promotional materials for both examples are tailored to visually represent and engage their target demographics.
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Extra Reading on Music Marketing - Social and Traditional Media
Extra Reading on Music Marketing - Social and Traditional Media
C:\fakepath\independent music label research project
C:\fakepath\independent music label research project
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Similar to Marketing of music videos
Marketing music
Social media allows artists and labels to directly connect with fans by sharing music and music videos online. They can post to platforms like Twitter and Instagram to spread mp3 and mp4 files. Links to purchase music are also shared through social networks, making it easier for fans to access the music anywhere. Some artists use social media to release teasers and countdowns building anticipation for new releases.
While not as popular as in the past, magazines remain important for marketing. Advertisements in magazines raise awareness of artists and new music. Magazines also feature articles, interviews and profiles on singers and bands. Billboards and posters, like those displaying album covers, are another visual marketing method used in public spaces.
Music videos
The music industry
The document summarizes the history and development of the music industry from the 18th century to modern times. It discusses how composers first began marketing their music through sheet music sales and performances. The recording industry emerged in the late 1880s and record sales replaced sheet music by the 1920s. In the 21st century, digital distribution of music became popular but also led to a rise in illegal file sharing, lowering industry revenues. The modern music industry consists of record labels that scout, finance, package, distribute and promote artists. Independent labels allow more artistic freedom but some are owned by major labels. The document also discusses various marketing and distribution methods and theoretical concepts in sociology about the commercialization of music.
The Purpose of A Music Video
The main elements of an album marketing campaign include physical release through music stores for exclusive content, radio play to promote songs and break into the mainstream, and digital release on streaming platforms like Spotify. Social media is also important for advertising through platforms that can generate hype and reach fans directly. The artist Taylor Swift removed her music from Spotify in protest over payment for artists, though streaming can still help smaller artists gain recognition. Advertisements through television, billboards, buses and online promote albums to the general public.
Music Video Purposes - Fun.
This document analyzes the purposes and benefits of music videos for artists and audiences. It discusses how music videos promote artists by allowing fans to see and hear them online, gaining views, likes and promoting songs. Music videos also extend artists' income through touring, festivals and merchandise. They provide additional outlets for fans to access music through radio, websites and unique items. Music videos create synergy opportunities through collaborations with clothing brands. Producers use strategies like social media to market albums and build hype among fans. Evidence includes viewing statistics and sales on platforms like YouTube, Ticketmaster and artists' online stores.
Music and Social Media.pdf
Music has been an integral part of social media since its inception. From sharing your favorite songs on platforms such as Twitter and Instagram, to creating playlists and streaming services, social media has revolutionized the way we interact with music. In this blog post, we will take a look at the impact of music on social media platforms, how social media has impacted the music industry, and the benefits of sharing music on social media. We will also explore the exciting new ways that social media is being used to promote and consume music.
Marketing of Artists
Artists use various marketing methods to promote themselves including social media, websites, and traditional media. Social media allows artists to reach a global audience through platforms like Twitter, Facebook, and YouTube. Artists can also use their websites to promote albums, music videos, merchandise, and tour information. Traditional media like magazines are still utilized through interviews, photoshoots, and advertisements to attract readers and additional exposure for the artist.
The Music Industry - Contextual Research
A record label contract is an agreement between a recording artist and a record label where the artist records music that the label sells and promotes in exchange for a percentage of sales. Larger record labels are often owned by larger media conglomerates, allowing for easier cross-promotion across subsidiaries, while smaller independent artists usually contract directly with smaller record labels. Record labels use various promotion methods like articles, interviews, social media, and merchandise to market artists and their music.
MARKETING RESEARCH FOR AN ARTIST
Chloe Shaw is a 20-year-old singer-songwriter with a gravelly voice and wide vocal range. She plays acoustic guitar and has a folky, indie-pop style. Her target audience is independent, slightly older (early 20s to mid 30s), middle class individuals who spend a lot of time online and attending concerts. Her image will be constructed as sophisticated yet bohemian and fashionable to appeal to this audience. Common marketing methods to launch new artists include album signings, live performances, TV and radio appearances, using social media like YouTube, Twitter and Facebook, and selling merchandise online and at concerts.
The Top Music Trends to Watch for in.pdf
Music is a constantly evolving industry, and this year is no exception. From the rise of genre-bending music to the increasing influence of independent musicians, there are plenty of exciting music trends to keep an eye on in the current year.
Mailloux Spoerke - Social Impact
The document analyzes how independent musicians use social media like Facebook, Instagram, and Twitter to meet changing fan expectations and develop careers. It discusses how bands like Fleet Foxes and Perpetual Groove leverage these platforms to engage with fans. While this helps independent artists, it has disrupted the traditional music industry and record labels. The document recommends embracing social media and change to better meet fan needs.
Record label
Record labels are responsible for promoting and marketing music recordings and artists. They manage production, promotion, and copyright protection to help artists connect with audiences. Artists often rely on record labels to broaden their audience and achieve success through radio and television play. Good record labels secure artist recognition and appeal to target audiences. The New Boyz were signed to Warner Brothers Records after their hit "You're A Jerk" gained popularity, demonstrating how labels identify and capitalize on appealing new artists.
Webpage Analysis
The document analyzes the website of the indie band Two Door Cinema Club. Some key points:
- The website uses bright colors, sans-serif fonts, and large images to promote an upbeat indie aesthetic.
- It incorporates widgets to stream music, link to social media, and make it easy to purchase tickets and albums.
- Navigation is clear and information on news, releases, and tours helps fans stay connected to the band.
- While the website and social media pages share a color scheme, they lack a fully unified visual style, focusing more on the music than visual branding.
Record labels and permissions 2.5
The document discusses record labels, their purpose, and types. It explains that record labels market recorded music and help launch new musical talent. There are two main types: major labels that have large budgets as part of big media companies, and independent labels that have lower budgets. Independent labels sometimes work with major labels for assistance with promotion and distribution. The document also discusses how record labels protect artists' copyrights through contracts and ensure their work is not stolen.
ppt 1- investigation.pptx..........................
The document discusses various promotional methods that musical artists can use to engage audiences, such as album covers, music videos, social media posts, podcasts, posters, and showreels. It provides examples of each and explains how they allow artists to convey their brand and message, express themselves creatively, promote their music and tours, and develop connections with fans. Promotional methods like music videos and social media in particular help artists reach new audiences and encourage interaction through features like dance challenges.
Ancillary Research
The document discusses research conducted on indie artists' websites and album covers in order to inform the marketing of an artist named Cerys. It examines several indie bands' online presence and physical media to understand conventions of the genre. Key findings include the importance of consistency across websites and album covers to build an artist's recognizable identity and the use of websites to share news, music and tour dates to engage fans.
The importance of social media for the music business
Social media has revolutionized the music industry by allowing artists to directly connect with fans and build their careers. Platforms like Twitter, Instagram, YouTube, and Facebook give musicians opportunities to grow an audience without needing a record label. Artists can develop stronger relationships with fans by sharing their lives and music. Fans feel more engaged with artists they support when given inside access and content. While traditional promotion tactics still apply, social media has leveled the playing field and empowered artists by connecting them directly to dedicated fans.
Paramore brand new eyes
The document summarizes the promotion of Paramore's third album "Brand New Eyes" through their website, social media platforms, music videos, and online stores. It discusses how Paramore utilized platforms like Facebook, Twitter, YouTube, and their official website to generate excitement around the album's release and target their fan base. Reviews and streaming of singles on sites like Spotify and Last.fm further helped promote the album leading up to and after its September 2009 release.
Marketing of the artists
Facebook and other social media platforms play a big role in marketing artists. Artists can create Facebook pages to provide information about themselves, promote upcoming events and performances, and allow fans to subscribe for alerts. Fans can find pictures, videos, and learn more about the artist. The pages also link to stores and websites where fans can purchase music, merchandise, and tickets. Social media helps create communication between artists and fans and helps market the artist to gain more fans and increase awareness of their products and events.
Marketing of the artists
Facebook and other social media platforms play a large role in marketing artists. Artists can create Facebook pages to connect with fans, promote upcoming events and performances, and share pictures, videos, and information about themselves. Fans can learn about the artist's genre, hometown, record label, and manager from their Facebook page. The page also allows fans to purchase music and tickets to events, see where the artist will be performing next, and feel closer through shared content. Overall, social media helps create communication between artists and their fans, helping the artist to gain more fans and keep existing ones informed.
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
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Marketing of music videos
- 2. The marketing process can affect an artists album cover, single artwork and music video. Examples of this include Hussle Recordings, Monstercat and Spinnin’ Records. They are record labels which use their logos on artworks for albums as a way of promoting their brands. This is excellent as it allows audience to see their label when new music comes from them. This allows them to be more easily recognized and music of the genre relating to the label will be more well known.
- 3. Live Music Promotion Since the digital age has had a complete breakthrough in recent years it can be forgotten that face-to-face interaction is important when marketing products. For example bands will do CD Signings at local HMV’s or attend open Mic Nights.
- 4. Social Media Digital technology can also be advantageous for artists. Social media websites are a prominent platform for today's society. As artists they can read to large amounts of people to promote themselves. By adding samples and their tracks to websites such as Soundcloud and YouTube, then sharing them onto their Facebook accounts, this allows them to be successfully promoted on a large scale. With millions of people who access these sites, it is really easy to be discovered
- 5. Websites Websites are important components for an artist to market their products. They can promote each and every part of their brand from themselves, to their music, videos and even their fans. Websites by artists include www.yearsandyearsofficial.com which links to pages such as music streaming, tour dates and merchandise.
- 6. Music Blogs Blogs for music are also important for artists so they can communicate with their fans. This is because they can keep fans up to date with their recent creations like a new album or music video etc. These blogs can be accessed by anyone which means if someone who doesn't know the artist comes across them it could mean they gain interest. This is a method which allows artists to keep their fans informed, interested and gain new ones.