Q2

1. How effective is the combination of
your main product and ancillary
texts?
Rebecca Iles

2. My A2 media studies coursework required my group and I to create a main product which
is a music video. Accompanied by both a Website and a Digipak. Due to this being our
target aim, so we put together codes and conventions of the indie rock genre. However
we did use elements that would be a unique selling point for all three products. By using
the indie rock genre this would allow the band to expand and attract different audiences.
This will increase the effectiveness of the band by creating all three mediums.
Introduction

3. The combination between the auxiliary and the main product should be apparent when
creating any type of artist. When creating both tasks we made the objective that the
consistency would be obvious to the target audience. In our Suburban Ink digipak we
decided upon using the settings as backdrops. As this is the bands debut album we
would use the connection between the music video and the digipak and this would support
the audience understanding of the band. Whilst researching digpaks of other indie rock
bands like “The 1975” and “The Killers” seem to reference environments surrounding the
band.
Whilst researching digpaks of other indie rock bands like “The 1975” and “The
Killers” seem to reference environments surrounding the band.

4. The image of a girl smoking (images above) seems to be obscure for any artist as it isn’t
the role model for representation. In the arctic monkeys debut album also uses a man
smoking. The theory of Hegemony is conveyed in our album cover, the two shot and
close up of the cigarette suggest that the bands are rebelling against acceptable
identities in society. And should be the “norm” of society.
And should be the “norm” of society. Our overall inspiration for our digipak was
the genre, the urban influences in twin with the bands name, however research
was the main object of the bands album.

5. The time laps, during the middle half
of the music video, adds a sense of
repetition. As it separates reality to the
nearby future. The black and white
emphasises the thought of the lead
male character, which is obviously a
memory.
When researching music video, this
seemed to be a trait of indie rock
music videos.
The tilt of the camera on the broken
glass, adds a creative aspect to the
music video. The broken glass could
convey the relationship is in shatters.
It also suggest the grunge theme.
The over the shoulder shot, allows the audience to feel
and see the emotions of the female lead. The dull mise
en scene of the setting reflects the emotions of both
characters. This element seemed to reflect well with the
grunge theme, which was a major influence on our
music video.
This goes against Laura Mulveys “male gaze” the
conservative costume is something that during planning
was what we wanted. The connection between the
lyrics suggest that the one you love shouldn’t care about
what you look like.

6. The close up of the cigarette with the rewind, suggest that this prop is killing his health but also the
relationship of the couple. The strong alcohol “Jack Daniels” conveys the emotions of the male lead
as being deeper, the alcohol against the broken glass suggest what ever the alcohol touches it
destroys everything.
The website also gives the normal impressions of a bands website. The consistence of the black
and white theme runs throughout the website. As a group we decided to use the site “Wix” this
enabled us to create our own website for free. This best suited our group it fit the purpose, the
reliability and the access. To present the whole project by blogging. I have used the Wix this gave
our group an advantage as I was familiar with the software.
I think overall that the website software portrayed the conventions of the band. As we were able to
add tour date information, music software and an online shop which sold the bands merchandise.
By using these elements we were able to make the website as professional as we can..

7. By adding a link to “Buy tickets” this gives the audience the
instant access to buying a ticket. This section of the
website allows fans to go through the main page rather
than going through the navigation.
This section gives the audience extras, most indie bands
make money from there merchandise such as “The 1975”
and “The Arctic Monkeys”, the variety in oppositions allow
any type of person to be a target audience of Suburban
Ink.
As you can tell most indie rock groups earn there
success through the commercial side of social
media. By attaching the four main social media it
means that the band are easy accessible to keep
up to date. Sound cloud was used so that it was a
different medium rather than using YouTube which
is highly seen as influential.