Music artists website research

1. Websites
GENERIC RESEARCH

2. Case study 1 – Billie Eilish
As we first access the website there is a clear
depiction of an upcoming album to inform and
remind their audience of the new music being
released. The front cover of the album is included on
the main page of the website. On the top left corner
we can see a menu bar which would allow us to
access other features of the website. This is a typical
convention of a website. There are links to tours,
merchandise and their music. This is a simplistic
layout with a simple colour palette.
As we scroll down
on the first page,
direct links to
YouTube are
available to new
music videos which
have been released.
This is done to
ensure audiences
have easy access
towards the music
videos. We can also
see that the
background of the
website is
consistent to
suggest a common
theme that would
be related to the
upcoming album. Allowing a pre-order feature would help maximise
profits and increase the streaming numbers. There
is also a quick access feature to listen to already
released songs that would be included in the
album.
Reference to VEVO YouTube music video account, to show its an
established artist. Evidence of cross media production and digital
convergence with the links to YouTube.

3. Billie Eilish
Information about tour dates are included as
tour and merchandise are the main income for
artists so to maximise this and to keep fans
aware is an important aspect and necessary for
the website. The colour palette is still the same
throughout the main page.
Quick access to merchandise to help maximise profits
and remind fans that merchandise is available to
represent the artist and help increase streaming and
brand identity through the merchandise. Brand
identity is consistent throughout
Cross media convergence and digital convergence to other streaming
platforms and social media pages to keep fans interacted with the
artist.
Billie Eilish Website

4. Case Study 2 – Kehlani
Easter egg as we first enter the page,
reference to tours and live events happening
in the area
Main image is of latest album to keep up to date.
Normal conventions of a website as menu bar is
on the top left corner. Simplistic colour palette
and design.
As we scroll down, intertextuality with
released songs, as lyrics are posted
throughout the website
Promotions accessible for fans to encourage them to sign up for
the website to increase subscriptions and increase sales in store
Menu bar fits conventions of a music video
website as it allows fo easy access to stores, music
videos and streaming platforms. The album is still
visible behind the menu bar as to strengthen the
brand identity that is consistent throughout the
website
Clear access to other albums of the artist.
Cross media convergence is represented
at the bottom of each page

5. Kehlani
Music videos are included on the website to
increase views of the video. Encourages
fans to watch and interact with the videos.
Simplistic design is still represented
throughout the page.
Tour dates are included which fits the
convention of a music video website.
Typography is consistent throughout the
website. Subscription feature available to keep
fans up to date with the latest information.
Log in and sign up feature is
available to allow quick access
when checking out to ensure
costumers have an efficient
purchase without difficulty and
can gain information on their
goods. Feature of being able to
change the language and
currency demonstrates an
international audience which
allows for greater sales as is able
to reach a greater target market.
As before the typography is the
same throughout and well as the
logo in the right corner reinforces
brand identity.
In the top right corner there is a back to the
main website feature this allows for quick
access to other features of the website. The
merchandise includes references to song
lyrics as well as the album itself which
strengthens the brand image as it is repeated
throughout.
Kehlani Website

6. Case Study 3 – 5 Seconds of Summer
Main front page includes a slide that
makes reference to their latest tour
and their latest album. Differing
away from normal convention of
music websites as there is no menu
bar in the top left corner but the
sections are stated at the top of the
page
Cross media convergence to
Spotify and other streaming
platforms. Also has their latest
music video which is linked to
YouTube. Reinforced brand
identity of record label UMG
through VEVO YouTube account
as UMG have this established
Photos and videos of the band
are included so fans are able
to see behind the scene
content and also feel more
connected towards the artists.
Merchandise is available on the
front main page. Colour pallet
and designers are kept
throughout the pages of the
website. Cross media
convergence as quick access to
social media platforms and
streaming platforms
Included direct links to websites
that help sell tour tickets to their
fans.

7. 5 Seconds of Summer
5sos Website
The promotion of their latest
album is heavily represented
throughout the different
sections of the website. We can
also see the different covers for
their albums and singles which
they have released.
Different music videos
which they have released
has also been incorporated
and with easy access to the
VEVO YouTube channel. The
simplistic layout is kept
throughout the page.
Letter from the band members to
their fans to increase interactions
with fans. Created a specific email
for this project, participatory
culture. Includes signatures from
the bank members themselves.
As the band are activists they have also
included links to donation pages to help
make America a better place as well as
including references to the importance of
voting and reminding their fans to vote
and contribute to important corses.