The document analyzes the purposes and benefits of music videos for artists/bands and their target audiences. It discusses how Gorillaz uses various promotional strategies like social media (Facebook, Twitter, YouTube), their website, and merchandise to promote themselves and extend their income. These outlets allow Gorillaz to share their music, tour dates, and other information with fans. The record label helps with music video production and promotion while allowing the band creative freedom. Overall, the strategies aim to promote the band, increase revenue streams, and foster connections with audiences.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in Provide any research evidence you can find that supports explanations of benefits for artist, record
relation to benefits label and audience
(promotion, extension of
income & outlets, synergy
opportunities and strategies
used by producers to benefit
label and artist)
Promotional Gorillaz used a variety of Gorillaz Website
promotional ideas; mostly http://gorillaz.fanfire.com/cgi-
they used social networking bin/WebObjects/Store.woa/wa/artist?artistName=gorillaz&sourceCode=GORWEBWWGBP
sites such as: Facebook,
Twitter or YouTube.
Website – This helps
promote the band by putting
all their songs merchandise,
tour dates, etc. Into one
place. This helps the
audience by making it
convenient and it makes
them like the band more for
not making things
complicated also it its helpful
to people who are new to
the site.
Twitter – This social
networking site help the
audience keep up to date
with the band ad also lets
the band know their target
audience and promote their
stuff by tweeting about it.

2. Music Video Purposes Analysis
Facebook – Facebook is the
same as Twitter as it is
another social networking
site. This allows the band to
promote themselves by
putting up their songs, tour
dates etc. It also allows the
bands target audience to
keep up to date with what’s
going on with the band.
Gorillaz Twitter
https://twitter.com/gorillazband

3. Music Video Purposes Analysis
Gorillaz Facebook
http://www.facebook.com/Gorillaz
Facebook is Blocked.
Extension of The extensions of income are Gorillaz Website
income the bands website because http://gorillaz.fanfire.com/cgi-
people buy their music and bin/WebObjects/Store.woa/wa/artist?artistName=gorillaz&sourceCode=GORWEBWWGBP
the merchandise such as: Merchandise Website
hoodies, posters, bracelets. http://www.brandingmagazine.com/2012/02/22/converse-reveals-new-gorillaz-sneakers-and-song/
The other means of income Gorillaz YouTube
is also YouTube because the http://www.youtube.com/user/eliasjr1992?feature=CAgQwRs%3D

4. Music Video Purposes Analysis
band can get paid if they get
over a certain amount of
views or subscribers. The
Gorillaz also get income from
their own branded cloths
such as their custom
designed converse with

5. Music Video Purposes Analysis
Extension of The extension of outlets is Gorillaz Twitter
outlets the same as promotion https://twitter.com/gorillazband
because the Songs can be Gorillaz Facebook
shown via Facebook, http://www.facebook.com/Gorillaz
YouTube and Twitter Gorillaz YouTube
http://www.youtube.com/user/eliasjr1992?feature=CAgQwRs%3D
Synergy This artist uses both Social
networking and his music
together to help him
promote his music. This
combines social networking,

6. Music Video Purposes Analysis
music and also media
production hardware. It uses
small media outlets to create
a production for the artist
himself and his music. The
picture on the right shows
the social networking
(YouTube), Production (The
music Video) and the music
(The Music Video).
Producers The record label helps the Virgin Record Label
strategies Gorillaz with their http://www.virginrecords.com/
animations for the music
video with top designers.
The record label let the bad
right their own songs but
help with the promotion and
merchandise.

7. Music Video Purposes Analysis