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Target Audience Research

1. How old are you?

    0-15        16-30       31-45         46-60      61+

2. What gender are you?

    Male           Female

3. List five of your main hobbies.

    _______________________________________________________________________

    _______________________________________________________________________

4. What is your preferred genre of music?

    Punk Rock      Rock      Pop       Hip Hop       R&B      Dance       Other (Please State)

    ________________________________________________________________

5. When watching a punk rock music video, what stereotypes do you expect?

    _______________________________________________________________________

    _______________________________________________________________________

6. What do you look for in a punk rock music video?

    Narrative storyline       Humour         Performance      Other (Please State)

    _______________________________________________________________________

7. What features do you look for when purchasing a CD or album?

    _______________________________________________________________________

    _______________________________________________________________________

8. What attracts you to a specific band or artist?

    _______________________________________________________________________

    _______________________________________________________________________
9. Where do you hear about new music?

    Television     Magazines         Radio       Internet   Friends   Other (Please State)

    _______________________________________________________________________

10. Name 5 of your favourite artists or bands.

    _______________________________________________________________________

    _______________________________________________________________________

    _______________________________________________________________________

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RESEARCH & PLANNING: Primary Research Questionnaire

  • 1. Target Audience Research 1. How old are you? 0-15 16-30 31-45 46-60 61+ 2. What gender are you? Male Female 3. List five of your main hobbies. _______________________________________________________________________ _______________________________________________________________________ 4. What is your preferred genre of music? Punk Rock Rock Pop Hip Hop R&B Dance Other (Please State) ________________________________________________________________ 5. When watching a punk rock music video, what stereotypes do you expect? _______________________________________________________________________ _______________________________________________________________________ 6. What do you look for in a punk rock music video? Narrative storyline Humour Performance Other (Please State) _______________________________________________________________________ 7. What features do you look for when purchasing a CD or album? _______________________________________________________________________ _______________________________________________________________________ 8. What attracts you to a specific band or artist? _______________________________________________________________________ _______________________________________________________________________
  • 2. 9. Where do you hear about new music? Television Magazines Radio Internet Friends Other (Please State) _______________________________________________________________________ 10. Name 5 of your favourite artists or bands. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________