1) The document discusses the process of producing and distributing a print music magazine, including planning, research, design, production, and distribution stages. 2) There are four main magazine distributors in the UK that could potentially distribute a new music magazine: Comag, Frontline, Marketforce, and Seymour. 3) The author's magazine, focused on indie rock music, could potentially be distributed by Frontline, which produces rock magazines, or Marketforce, which distributes NME, in order to target audiences of similar existing magazines.

1. What kind of media institution might
distribute your media product and why?

2. As my product is print-based, it would therefore go through various stages
before becoming the music magazine that is similar to NME or Kerrang‟s.
The five main stages are; firstly where a new idea is created and fully
planned, secondly when there is research conducted to see if there is already
similar products on the market that could hinder magazine profits, thirdly
where flat planning is done to show what the magazines will look like/what
it will feature in issues etc., fourthly where the construction on a
professional programme(s) to create and edit the magazine will occur and
finally the distribution of the product to institutions where the product will
be sold to the public.

3. After production, comes the distribution of the magazine. A distributor‟s
role is to work on behalf of the publisher and provide clients and
markets for their magazines at a cheap cost. There are currently four
main distributors in the UK for magazines: Comag, Frontline,
Marketforce and Seymour in addition there are a number of smaller ones
who tend to look after smaller circulation titles.
The more in-depth stages of magazine production stems from the
Concept stage which is where the initial ideas are developed and ideas
for possible content emerge.
Next is the content development where content is gathered, stories
assigned, delivered and edited, photographs are selected and cover/main
features may be selected.
The design and layout stage comes next with the graphic designer layout
each page with all editorial contents and graphs as well as any
advertising. This however is just rough edits of the magazine.
Proof production then sees the printers producing a copy of the
magazine that is reviewed by the magazine editors.
The final proof sees the magazine staff review each page of the proof
looking for errors such as odd-looking colours or any content that is
difficult to read.
Once changes are made, final printing is given the go-ahead. Final
printing is then done, where the magazines are printed, bound and
distributed.

4. As for my own product, it may distributed by any of the main four
UK companies previously mentioned.
It may be that it is taken on by a distributor like Frontline who
already produce music magazines like MOJO or Kerrang!
Magazine (who fall under Bauer Media Group‟s portfolio) which
focus more on generic music genres like Rock therefore meaning
that there could be an opening for a more niche magazine like
mine, which falls under the sub-genre of Indie Rock so my product
could therefore still be similar to the rest of the music print
products while still offering something for a more individual
audience.
However, my product may also be published by Marketforce who
is the distributor for IPC Media, the owners of NME magazine.
This company may also take on my product due to it being more
niche than NME music magazine and so means that the companies
involved would be able to access a different audience, bringing in
more revenue for the products.
By using these distributors, this may mean that they know how to
access the target audience my product is targeted at which is
between 16 and 25 years old (the same as Kerrang! and NME
magazine which I had researched into before creating my product).
This could therefore benefit my product in reaching as wide a
audience as possible and be handled by a company with plenty of
expertise in the area.

5. Next for my product would be advertising. As my product
is aimed at individuals between the ages of 16 and 25, this
would therefore mean that advertising through social
networking sites would be a good idea as the majority of
people who use sites such as Facebook, Twitter and
Tumblr are between these ages too. So therefore it may be
beneficial for my product to use such marketing schemes.
Of course, advertising for my product may be exactly
similar to already-existing magazine products like NME
and Kerrang, which are advertised via their own websites
(e.g. kerrang.com and nme.com) or via TV/radio stations
like Kerrang! Magazine with Kerrang! Radio or Kerrang!
TV.
These products are similar to mine in genre of music and
style so therefore may be distributed similarly and sold in
similar places, such as supermarkets, newsagents and
online.
However, as web 2.0 is taking over, newspapers and
magazines are seen to be losing readership to investing in
a new more unique magazine may prove costly. Therefore
it may be unique to create an online „magazine‟ or
“onzine” where print magazine can be produced for a fee
and posted to your house too. Otherwise, my magazine
would more than likely be sold in shops similar to other
magazines of all genre. To the right is a diagram of the
whole process of my magazine and the retailers where it
might be sold.