My magazine will define the alternative indie/pop music genre by combining elements of NME magazine, which focuses on indie styling, and Q magazine, which covers new global pop and rock stars. The target audience is boys and girls aged 16-21 who have unique, quirky styles and rebel against trends. Bauer Media Group is the best publishing house for the magazine as it is Europe's largest privately owned publisher with over 300 magazines across multiple platforms, including music magazines like Q. My magazine would complement their portfolio by targeting fans of alternative indie/pop genres.

1. Concept
My magazine will define the alternative Indie/Pop music genre. My magazine is a hybrid of
two music genre’s therefore will be a different style to most magazine that already Exist.
My music magazine will be a combination of the presentation of NME magazine which
connotes Indie styling and Q magazine that include new fresh global stars that range from
the pop/rock music genre.
The audience for my new music magazine will target boys and girls. I will include
unisex interest’s including; Fashion, Gigs and artist that are liked by both genders.
The consumer that will read my magazine will be aged 16-21, around this age an individual
will be quite rebellious and up for a good time this connotes the attitude and mood my
magazine will stand for. The reader will have a unique and quirky styling and subvert from
Stereotypical trends that are out in season.
The Publishing house that best suits my magazine is Bauer Media Group, Europe’s largest privately owned
publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as
well as online, TV and radio stations. The multi platform publishing house consists of many companies
collected around two main divisions – Magazines and Radio. Therefore Bauer media group professionalizes
in the music industry and can incorporate my magazine into their huge collection. Q is a brand that is
within the Baeur Group yet I feel my music magazine will target an audience that are interested in the
alternative Indie/Pop genre instead of the single Pop genre that Q limits itself at.