The St Hilliers brand had grown organically over 20 years based on relationships built on respect and trust. To support future growth and reflect their evolution, St Hilliers needed to examine if their brand message was consistent across divisions. The challenge was to reposition St Hilliers as an ambitious player in Australia's construction industry during a tumultuous period. A distinctive 'H' symbol and 'Confidence/Trust/Vision' signoff defined the brand promise. The refreshed identity supported the next phase of growth.
The feedback from the target audience helped the documentarian understand what worked well and what could be improved for their documentary "Emergency Stop". While the archive footage and music were well-received, some interviews were deemed boring. The opening titles engaged viewers but some felt the documentary became tedious. Feedback on the radio ad and print ad was mostly positive, with some suggestions to enlarge fonts and adjust logo placement. Overall, the feedback provided valuable lessons for creating higher quality documentaries in the future.
BusinessIntelligenze is an expert BI company that specializes in creating and deploying cloud and mobile solutions. They offer a SaaS business intelligence platform that allows business users to access and analyze data independently through an easy-to-use interface. Their methodology focuses on fast deployments and low costs. They have expertise across technologies and take a partnership approach to seamlessly extend their clients' organizations.
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
The document discusses whether on-cloud business intelligence makes sense. It outlines the evolution of cloud computing and advantages of on-cloud solutions such as low cost and easy scalability. While on-cloud addresses many challenges of traditional BI like high costs and technical skills requirements, complex data preparation, models and analytics remain difficult for on-cloud to fully solve. Strategies like simplifying tasks, automation, and using columnar databases can help reduce complexity. On-cloud BI is suitable when in-house options lack skills or resources, or projects are short-term. Careful vendor selection is important for on-cloud BI success.
Este documento proporciona una introducción a Microsoft Word. Explica que Word es un programa de procesamiento de textos popular que permite crear documentos sencillos o profesionales. Luego describe algunas de las herramientas principales de Word como la fuente, el tamaño de fuente, el color de fuente y la alineación. También muestra una imagen con las barras de herramientas principales de Word.
St Hilliers is an Australian construction company operating across multiple states. They employ a holistic brand philosophy focused on design as an asset to build brand value. Their strategic approach tailors design solutions for each client to generate enduring impact and visibility, whether developing new brands or reinvigorating existing ones. St Hilliers enhances brand value through design to benefit both clients and their own business.
An enterprise mobility strategy is important for businesses today as mobility is an integral part of most companies. A holistic mobility strategy can bring benefits like cost savings, greater business control, and a more efficient workforce. The document outlines key steps in developing an effective mobility strategy, such as assessing current networks and devices, user needs, security measures, and futureproofing for new technologies. It emphasizes the importance of a proactive rather than reactive approach and ensuring complementary rather than competing technologies.
Este documento proporciona una introducción a Microsoft Word. Explica que Word es un programa de procesamiento de textos popular que permite crear documentos sencillos o profesionales. Luego describe algunas de las herramientas principales de Word como la fuente, el tamaño de fuente, el color de fuente y la alineación. También muestra una imagen con las barras de herramientas principales de Word.
The feedback from the target audience helped the documentarian understand what worked well and what could be improved for their documentary "Emergency Stop". While the archive footage and music were well-received, some interviews were deemed boring. The opening titles engaged viewers but some felt the documentary became tedious. Feedback on the radio ad and print ad was mostly positive, with some suggestions to enlarge fonts and adjust logo placement. Overall, the feedback provided valuable lessons for creating higher quality documentaries in the future.
BusinessIntelligenze is an expert BI company that specializes in creating and deploying cloud and mobile solutions. They offer a SaaS business intelligence platform that allows business users to access and analyze data independently through an easy-to-use interface. Their methodology focuses on fast deployments and low costs. They have expertise across technologies and take a partnership approach to seamlessly extend their clients' organizations.
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
The document discusses whether on-cloud business intelligence makes sense. It outlines the evolution of cloud computing and advantages of on-cloud solutions such as low cost and easy scalability. While on-cloud addresses many challenges of traditional BI like high costs and technical skills requirements, complex data preparation, models and analytics remain difficult for on-cloud to fully solve. Strategies like simplifying tasks, automation, and using columnar databases can help reduce complexity. On-cloud BI is suitable when in-house options lack skills or resources, or projects are short-term. Careful vendor selection is important for on-cloud BI success.
Este documento proporciona una introducción a Microsoft Word. Explica que Word es un programa de procesamiento de textos popular que permite crear documentos sencillos o profesionales. Luego describe algunas de las herramientas principales de Word como la fuente, el tamaño de fuente, el color de fuente y la alineación. También muestra una imagen con las barras de herramientas principales de Word.
St Hilliers is an Australian construction company operating across multiple states. They employ a holistic brand philosophy focused on design as an asset to build brand value. Their strategic approach tailors design solutions for each client to generate enduring impact and visibility, whether developing new brands or reinvigorating existing ones. St Hilliers enhances brand value through design to benefit both clients and their own business.
An enterprise mobility strategy is important for businesses today as mobility is an integral part of most companies. A holistic mobility strategy can bring benefits like cost savings, greater business control, and a more efficient workforce. The document outlines key steps in developing an effective mobility strategy, such as assessing current networks and devices, user needs, security measures, and futureproofing for new technologies. It emphasizes the importance of a proactive rather than reactive approach and ensuring complementary rather than competing technologies.
Este documento proporciona una introducción a Microsoft Word. Explica que Word es un programa de procesamiento de textos popular que permite crear documentos sencillos o profesionales. Luego describe algunas de las herramientas principales de Word como la fuente, el tamaño de fuente, el color de fuente y la alineación. También muestra una imagen con las barras de herramientas principales de Word.
The St Hilliers brand had grown organically over the years based on relationships built on respect and trust. However, to support future growth and reflect their evolution, St Hilliers needed to examine whether their brand message was consistent across divisions and business activities, internally and externally. The challenge was to define the brand promise and reposition St Hilliers as a highly successful and ambitious player in the market during a tumultuous period. The identity was reworked to feature a distinctive 'H' symbol representing ambition. The refreshed brand has redefined St Hilliers in the Australian market.
The client needed a business intelligence solution to address issues like performance monitoring, revenue leakage identification, and manual report generation. The implemented solution centralized data from multiple sources into a single database, developed an ETL process, and provided online reporting and pre-generated reports. This automated reporting and improved data quality, reducing manual work by 50% and saving 25% on resources. The solution provided consistent, reliable data for improved decision making, cost visibility, and performance management across the client's operations.
1) Contact centers collect large amounts of data but it is often siloed and difficult to access, organize, and interpret. As a result, many centers focus on easily measured metrics that do not strongly correlate with profitability or customer loyalty.
2) Performance management applications help centers monitor, measure, and improve processes by providing dashboards and scorecards to keep employees focused on key performance indicators. This drives operational improvements across areas like sales, collections, and customer service.
3) Proper performance management addresses identifying top performers and those needing guidance, proactively solving problems, documenting actions and results, and preparing for changing business conditions. The flexible Performance Management Dashboard Solution provides visibility into data and business intelligence.
Business Intelligenze Company presents its Business Intelligence as a Service solution called JumboAnalysisTM. The solution collates, analyzes, and reports operational performance data to help customers run effective operations, manage contracts, and continuously improve performance. JumboAnalysisTM has been successfully deployed in several organizations where it has driven quality improvements and cost reductions. The solution can help customers achieve operational excellence and increased profitability, satisfaction, and sales. Rahul Sethi then demonstrates the solution's capabilities and takes questions.
The document provides an overview of Android growth and market trends based on statistics from various sources. It summarizes that Android saw significant growth in 2009-2010 in terms of shipments, market share, and app downloads. However, Android faces challenges around platform fragmentation and low monetization from paid apps and games compared to iOS. Predictions estimate continued strong growth in Android shipments and apps over the next few years.
The document discusses paper prototyping for mobile apps. It notes that paper prototyping is much cheaper than waiting to make changes after coding is complete, citing an expert who says changes before coding are 100 times cheaper. It lists common tools for building paper prototypes like pen and paper, as well as sketching apps like Omnigraffle and BalsamIQ. The document also provides contact information and locations for development infrastructure.
The document provides an overview of the Windows Azure Platform, including its core services and capabilities. It discusses Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) models. It also summarizes key services like Windows Azure, SQL Azure, AppFabric, and the consumption pricing models.
This document outlines India's Rashtriya Kishor Swasthya Karyakram (RKSK) or National Adolescent Health Programme. The program was developed by the Ministry of Health and Family Welfare in collaboration with UNFPA to provide a comprehensive and holistic approach to adolescent health across India. It aims to improve nutrition, sexual and reproductive health, mental health, prevent injuries and violence, address substance abuse, and screen for non-communicable diseases among 10-19 year olds. The program focuses on peer education, helplines, training, parental involvement, and participatory monitoring to achieve its objectives.
SuperGraphics is a division of a $100 million company established in 1954 that provides visual communications services for events and retail environments globally. They have bi-coastal and Canadian manufacturing facilities and offer design, pre-press, project management, manufacturing, fulfillment, and installation services. They have experience with large projects for clients such as McDonald's Canada, Pilot Flying J, T-Mobile, the Vancouver Canucks, and the Seattle Seahawks. Their work includes developing branded retail environments, graphics catalogs, site-specific prototyping and pre-visualization, and arena graphics installation.
The Van Noy Group was hired by Orchard Supply Hardware to rebrand their lawn and garden chemical products. Their previous branding had become fragmented with multiple brands and looks. The Van Noy Group unified the products under a new "Orchard Brand" with consistent packaging graphics inspired by the retailer's 80-year history. They leveraged nostalgic imagery and iconic product functionality representations to differentiate the private label brand and give it a dominant shelf presence. The new branding strategy organized products by function to help consumers make informed choices.
This document provides branding strategies and recommendations for navigating branding challenges during an economic downtroubled economy. It discusses the importance of simplifying brand architecture, tapping into consumer psychology, and aligning branding messages. Specific strategies recommended include defaulting to a branded house model, leveraging prototype theory to simplify branding, using phonetic symbolism in names, focusing on engaging consumer experiences, and connecting messages to established brand voices and narratives. Case studies are also presented on rebranding efforts by Motorola and aligning messages with the Ronald Reagan brand platform.
The document provides guidance on branding strategies in a troubled economy. It recommends simplifying brand architecture by choosing a branded house, house of brands, or hybrid model. It also suggests tapping into brain power by using narratives to connect brands to consumer identities. Finally, it advises aligning branding messaging with optimism and comfort to reassure nervous consumers.
This document provides branding strategies and recommendations for navigating branding challenges during an economic downtroubled economy. It discusses the importance of simplifying brand architecture, tapping into consumer psychology, and aligning branding messages. Specific strategies recommended include defaulting to a "branded house" model to preserve master brand value, leveraging narrative storytelling techniques to activate existing brand narratives in consumer minds, and connecting messages to established brand voice attributes. Case studies are also presented to illustrate successful rebranding efforts.
Het Identiteitscongres - 26-03-2013 - Plenair - Reinventing de corporate esse...Adformatie Groep
The presentation discussed DSM's efforts to reposition its brand to reflect its transition from a commodity chemicals company to a life sciences and materials sciences company focused on sustainability and improving lives, including aligning its enterprise brand, mission, values and culture, translating this into an employee value proposition, and measuring engagement through programs, awards and storytelling.
This document discusses key elements in building sustainable brands:
1. Brands should create new categories through divergence rather than extending existing brands or converging categories. Red Bull created a new energy drink category through divergence.
2. Strong brands provide a "badge of origin" with a recognizable visual identity supported by the company's mission and values to create trust.
3. Brands must deliver on their "promise of performance" by aligning products, communications, and employees to meet customer expectations across all touchpoints.
4. While global brands offer scale, local brands may emerge stronger if localization reconnects with local consumer lifestyles rather than just promoting a Western lifestyle.
This document provides an overview of Protean Strategies, a consulting firm that helps clients with research, branding, and operationalizing solutions. It discusses Protean's approach, which involves collaborative research to understand customers and markets, developing differentiated and experiential brands, and aligning business processes around brand value propositions. The document also outlines Protean's philosophy around creating relevant differentiation through experiences and experiential branding.
Brand & Value: Is Your Brand Strong Enough to Weather the Down Economy?Seltzer Design
Slide presentation from the Seltzer Design Breakfast Forum #1 (9.08) on branding in a down economy. Talk was given by Rochelle Seltzer, Annie Smidt, and Shelley Hall.
Propella is a branding agency that creates distinctive brand identities. They help brands generate growth through brand strategy, naming, visual identity design, and ensuring brand consistency across mediums. The document provides examples of Propella's work with clients in various industries, showing how they helped brands like Vodafone and Lloyd's of London strengthen their identities.
IDA is a full-service design firm with core competencies in wayfinding, environments
and products, and has grown to include print and interactive. Our personalized approach
and award-winning process is unique. We approach each project with intentions to
understand your brand identity, and work diligently to protect its integrity during the
design process.
Dubai Airports is changing its HR strategy to support growth plans and a competitive landscape. It needed to align HR with organizational strategy, resource growth internally, develop skills, and drive accountability. Dubai Airports drivers include funding changes, unprecedented growth, and a dynamic market. The HR journey included reorganizing strategically, engaging employees in vision/mission, embedding values through reward, and creating a sustainable internal rebrand focused on culture change. Metrics show improved engagement, innovation, and being recognized as a top employer and innovator in HR. Customers recognize Dubai Airports through ACI awards.
Sports Illustrated is a leading sports media brand. MyMuze was engaged to develop brand integration strategies to expand Sports Illustrated's impact among young consumers and the online community. Digital branding recommendations allowed the brand to have a unique, clearly defined online presence in the entertainment industry. Focusing on meaningful positioning and content, brand programs were created to engage audiences and reinforce the brand's message.
The St Hilliers brand had grown organically over the years based on relationships built on respect and trust. However, to support future growth and reflect their evolution, St Hilliers needed to examine whether their brand message was consistent across divisions and business activities, internally and externally. The challenge was to define the brand promise and reposition St Hilliers as a highly successful and ambitious player in the market during a tumultuous period. The identity was reworked to feature a distinctive 'H' symbol representing ambition. The refreshed brand has redefined St Hilliers in the Australian market.
The client needed a business intelligence solution to address issues like performance monitoring, revenue leakage identification, and manual report generation. The implemented solution centralized data from multiple sources into a single database, developed an ETL process, and provided online reporting and pre-generated reports. This automated reporting and improved data quality, reducing manual work by 50% and saving 25% on resources. The solution provided consistent, reliable data for improved decision making, cost visibility, and performance management across the client's operations.
1) Contact centers collect large amounts of data but it is often siloed and difficult to access, organize, and interpret. As a result, many centers focus on easily measured metrics that do not strongly correlate with profitability or customer loyalty.
2) Performance management applications help centers monitor, measure, and improve processes by providing dashboards and scorecards to keep employees focused on key performance indicators. This drives operational improvements across areas like sales, collections, and customer service.
3) Proper performance management addresses identifying top performers and those needing guidance, proactively solving problems, documenting actions and results, and preparing for changing business conditions. The flexible Performance Management Dashboard Solution provides visibility into data and business intelligence.
Business Intelligenze Company presents its Business Intelligence as a Service solution called JumboAnalysisTM. The solution collates, analyzes, and reports operational performance data to help customers run effective operations, manage contracts, and continuously improve performance. JumboAnalysisTM has been successfully deployed in several organizations where it has driven quality improvements and cost reductions. The solution can help customers achieve operational excellence and increased profitability, satisfaction, and sales. Rahul Sethi then demonstrates the solution's capabilities and takes questions.
The document provides an overview of Android growth and market trends based on statistics from various sources. It summarizes that Android saw significant growth in 2009-2010 in terms of shipments, market share, and app downloads. However, Android faces challenges around platform fragmentation and low monetization from paid apps and games compared to iOS. Predictions estimate continued strong growth in Android shipments and apps over the next few years.
The document discusses paper prototyping for mobile apps. It notes that paper prototyping is much cheaper than waiting to make changes after coding is complete, citing an expert who says changes before coding are 100 times cheaper. It lists common tools for building paper prototypes like pen and paper, as well as sketching apps like Omnigraffle and BalsamIQ. The document also provides contact information and locations for development infrastructure.
The document provides an overview of the Windows Azure Platform, including its core services and capabilities. It discusses Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) models. It also summarizes key services like Windows Azure, SQL Azure, AppFabric, and the consumption pricing models.
This document outlines India's Rashtriya Kishor Swasthya Karyakram (RKSK) or National Adolescent Health Programme. The program was developed by the Ministry of Health and Family Welfare in collaboration with UNFPA to provide a comprehensive and holistic approach to adolescent health across India. It aims to improve nutrition, sexual and reproductive health, mental health, prevent injuries and violence, address substance abuse, and screen for non-communicable diseases among 10-19 year olds. The program focuses on peer education, helplines, training, parental involvement, and participatory monitoring to achieve its objectives.
SuperGraphics is a division of a $100 million company established in 1954 that provides visual communications services for events and retail environments globally. They have bi-coastal and Canadian manufacturing facilities and offer design, pre-press, project management, manufacturing, fulfillment, and installation services. They have experience with large projects for clients such as McDonald's Canada, Pilot Flying J, T-Mobile, the Vancouver Canucks, and the Seattle Seahawks. Their work includes developing branded retail environments, graphics catalogs, site-specific prototyping and pre-visualization, and arena graphics installation.
The Van Noy Group was hired by Orchard Supply Hardware to rebrand their lawn and garden chemical products. Their previous branding had become fragmented with multiple brands and looks. The Van Noy Group unified the products under a new "Orchard Brand" with consistent packaging graphics inspired by the retailer's 80-year history. They leveraged nostalgic imagery and iconic product functionality representations to differentiate the private label brand and give it a dominant shelf presence. The new branding strategy organized products by function to help consumers make informed choices.
This document provides branding strategies and recommendations for navigating branding challenges during an economic downtroubled economy. It discusses the importance of simplifying brand architecture, tapping into consumer psychology, and aligning branding messages. Specific strategies recommended include defaulting to a branded house model, leveraging prototype theory to simplify branding, using phonetic symbolism in names, focusing on engaging consumer experiences, and connecting messages to established brand voices and narratives. Case studies are also presented on rebranding efforts by Motorola and aligning messages with the Ronald Reagan brand platform.
The document provides guidance on branding strategies in a troubled economy. It recommends simplifying brand architecture by choosing a branded house, house of brands, or hybrid model. It also suggests tapping into brain power by using narratives to connect brands to consumer identities. Finally, it advises aligning branding messaging with optimism and comfort to reassure nervous consumers.
This document provides branding strategies and recommendations for navigating branding challenges during an economic downtroubled economy. It discusses the importance of simplifying brand architecture, tapping into consumer psychology, and aligning branding messages. Specific strategies recommended include defaulting to a "branded house" model to preserve master brand value, leveraging narrative storytelling techniques to activate existing brand narratives in consumer minds, and connecting messages to established brand voice attributes. Case studies are also presented to illustrate successful rebranding efforts.
Het Identiteitscongres - 26-03-2013 - Plenair - Reinventing de corporate esse...Adformatie Groep
The presentation discussed DSM's efforts to reposition its brand to reflect its transition from a commodity chemicals company to a life sciences and materials sciences company focused on sustainability and improving lives, including aligning its enterprise brand, mission, values and culture, translating this into an employee value proposition, and measuring engagement through programs, awards and storytelling.
This document discusses key elements in building sustainable brands:
1. Brands should create new categories through divergence rather than extending existing brands or converging categories. Red Bull created a new energy drink category through divergence.
2. Strong brands provide a "badge of origin" with a recognizable visual identity supported by the company's mission and values to create trust.
3. Brands must deliver on their "promise of performance" by aligning products, communications, and employees to meet customer expectations across all touchpoints.
4. While global brands offer scale, local brands may emerge stronger if localization reconnects with local consumer lifestyles rather than just promoting a Western lifestyle.
This document provides an overview of Protean Strategies, a consulting firm that helps clients with research, branding, and operationalizing solutions. It discusses Protean's approach, which involves collaborative research to understand customers and markets, developing differentiated and experiential brands, and aligning business processes around brand value propositions. The document also outlines Protean's philosophy around creating relevant differentiation through experiences and experiential branding.
Brand & Value: Is Your Brand Strong Enough to Weather the Down Economy?Seltzer Design
Slide presentation from the Seltzer Design Breakfast Forum #1 (9.08) on branding in a down economy. Talk was given by Rochelle Seltzer, Annie Smidt, and Shelley Hall.
Propella is a branding agency that creates distinctive brand identities. They help brands generate growth through brand strategy, naming, visual identity design, and ensuring brand consistency across mediums. The document provides examples of Propella's work with clients in various industries, showing how they helped brands like Vodafone and Lloyd's of London strengthen their identities.
IDA is a full-service design firm with core competencies in wayfinding, environments
and products, and has grown to include print and interactive. Our personalized approach
and award-winning process is unique. We approach each project with intentions to
understand your brand identity, and work diligently to protect its integrity during the
design process.
Dubai Airports is changing its HR strategy to support growth plans and a competitive landscape. It needed to align HR with organizational strategy, resource growth internally, develop skills, and drive accountability. Dubai Airports drivers include funding changes, unprecedented growth, and a dynamic market. The HR journey included reorganizing strategically, engaging employees in vision/mission, embedding values through reward, and creating a sustainable internal rebrand focused on culture change. Metrics show improved engagement, innovation, and being recognized as a top employer and innovator in HR. Customers recognize Dubai Airports through ACI awards.
Sports Illustrated is a leading sports media brand. MyMuze was engaged to develop brand integration strategies to expand Sports Illustrated's impact among young consumers and the online community. Digital branding recommendations allowed the brand to have a unique, clearly defined online presence in the entertainment industry. Focusing on meaningful positioning and content, brand programs were created to engage audiences and reinforce the brand's message.
The Van Noy Group was hired by Orchard Supply Hardware to develop a unified branding program for their BackYard Pro private-label product line. VNG created a logo, color-coding system, and category-specific key art to give the line consistency across 88 stores. They developed style guides detailing templates and branding rules to make it easy for global suppliers to design compliant packaging in various formats from boxes to hang tags. The program allows for a wide range of products to have an integrated look that clearly identifies them as part of the BackYard Pro line and creates brand blocking in stores.
VNG was hired by Toro to develop a premium line of hose-end products to differentiate them from competitors. VNG created structurally innovative packaging made of flexible, printed polypropylene instead of boxes or hang tags. This showcased Toro's modern styling and premium positioning on store shelves. VNG outsourced manufacturing to partners in China and supervised production to ensure quality. The final packaging successfully communicated Toro's brand values and premium products.
FutureBrand's 2007 Country Brand Index
This is the third year that FutureBrand, a premier global brand consultancy, has issued its Country Brand Index. Each year it becomes more comprehensive, extensive and insightful. This year is no exception. Substantial qualitative and quantitative research was conducted, and experienced teams explored new trends, themes and opportunities in the category.
For more information, go to http://www.futurebrand.com/cbi/
Branding essentials: Understanding, building and developing powerful brandsBrainventures
Concepts, thoughts and thesis about branding offered at International Marketing Master of EAE Business of Barcelona. The session intends to define essentials and key ideas about branding
The document discusses the distinction between a corporate persona and identity. It states that a persona is how a company believes it is perceived, while identity is how it is actually perceived. It provides a formula for developing an effective identity that involves harnessing an organization's essence into a vision and purpose, guiding behaviors towards that vision, nurturing an authentic culture, articulating the identity through a strong brand, and shaping the future. An identity ecosystem is described as involving various stakeholders that influence awareness, revenue, staff, partnerships and more. Developing a successful identity is said to start with the people in the organization and harnessing sociability through social networks, as people have more power to make or break brands through their comments online.
2. communication
identity online
Whether creating new brands, reinvigorating launch
environments
tired ones, developing annual reports and ecosystems
interactive
particpation
print communications or generating online
environments; we enhance the value of
language
brands and businesses through design. revitalisation
brand strategy activation
3. brief
symbols
equity
image
history
product
research
culture identity
pack
metrics develop brand
brand assets assets
approach
voice
brand
positioning reach mission ethics
experience
values
audience
design
property
We believe design is an asset.
4. Every brand has to work hard to resonate
and engage meaningfully with its audience.
To achieve this, Doppio employs a
defined, holistic philosophy.
We believe design is an asset.
Simply put, developing design property for
our clients increases their brand assets.
It’s an uncomplicated and relatable approach;
no complex onions, no one-size-fits-all pyramid,
no inaccessible mathematical algorithms required.
This approach is particularly relevant
to businesses; brand assets are tangible
attributes that add measurable value
to a business and provide motivation to
connect both internally and externally.
In order to build brand assets, we tailor a
strategic approach to each business problem;
our mission being to intelligently execute design
solutions for enduring impact and visibility.
Whether creating new brands, reinvigorating
tired ones, developing annual reports and
print communications or generating online
environments; we enhance the value of
brands and businesses through design.
5. Gondwana Rainforests Industry Setting and marketability. We
needed to create a brand
their physical relationship
with the super-continent
Gondwana Rainforests personality and profile of Gondwana is an exciting
An ancient mosaic are a world-heritage listed that elevated appeal in value that sets these areas
series of rainforest areas order to compete with apart from any other World
along the NSW and QLD other tourism experiences Heritage area in Australia.
coasts. Spectacularly and destinations.
beautiful and entirely A mosaic device
In Australia’s highly competitive domestic tourism market, the Central accessible, these places have Strategy underpinned the creative
the same world-heritage platform, conveying beauty
Eastern Rainforests Reserves of Australia was limited in its capacity to value as Fraser Island and It was important to turn the and fragility – and also
compete with other high-value tourism experiences due to low brand Kakadu – but none of the brand negative into a brand providing a connective
consumer recognition. positive: low awareness device to visually unify
awareness. However, it was this ‘undiscovered’ quality which presented was turned around to the 14 separate sites.
the brand with it’s greatest opportunity. Challenge be the discovery of an
extraordinary undiscovered Result
In Australia’s highly place. This enabled us
competitive domestic to increase desirability In June 2007, the name
tourism market, the of the destination, tap Gondwana Rainforests was
previous brand ‘Central into a sense of awe and officially adopted at the
Eastern Rainforest Reserves appreciation, and talk to 31st session of the UNESCO
of Australia’ was limited local and international World Heritage Committee
in its capacity to compete tourists who wanted to meeting in New Zealand.
with other high-value see the ‘real’ Australia We continue to work with
tourism experiences. before anyone else did. UNESCO to develop the
brand architecture and
With very little brand Our asset-building process implementation across
awareness, there was an identified a number of the associated sites.
opportunity to rename untapped areas. The
and reposition the brand evolutionary importance
to improve awareness of these rainforests, and
6. Gondwana Rainforests
Brand assets:
EVOLUTIONARY
EXPERIENTIAL
EDUCATIONAL
GEOGRAPHIC
Client:
The Department of the Environment
and Climate Change
8. Baulderstone Industry setting delivered. The change of
company name was seen
Result
Baulderstone, formerly as a greater opportunity The Baulderstone business
Rebranding an industry icon Baulderstone Hornibrook,
is one of the oldest and
to signal a shift in has held strong through
an extremely turbulent
business focus towards
largest players in Australia’s both its building and civil period for the construction
construction industry. The engineering portfolios. sector as a result of the
brand’s solid heritage and GFC – in fact, Baulderstone
How to give new life to one of the oldest and largest brands in Australia’s experience is evidenced Strategy were recently successful
through their creation of in securing their single
construction sector? Baulderstone were positioned as the ‘smart’ player iconic landmarks such Our research with the largest project ever, the Port
in the market – able to draw on its heritage to amplify its ability to as the Sydney Opera Board and key stakeholders Botany expansion works.
House and ANZAC Bridge showed that the business
tackle complex and challenging projects. However, the brand was being while also delivering had a robust strength Market response was
underpinned by lifestyle focussed imagery and a tone of voice that did sophisticated and highly but required a more positive and client
complex infrastructure business-savvy position expectations were exceeded.
not support the complexity and sophistication of the major projects projects such as the Cross that demonstrated ‘We are only just beginning
being delivered. City Tunnel, the Melbourne confidence and acumen. to realise the strength of the
City Link Project, and Port brand system that has been
Botany expansion works. To uphold and articulate created’ Chris Reynolds,
its ability to ‘create what GM Corporate Relations.
Challenge matters’ at every level,
the corporate logomark
Baulderstone claimed to was subtly and effectively
be ‘Creating what matters’, refreshed to define change
however, the brand was whilst maintaining
being underpinned by recognition – and was
lifestyle focussed imagery paired with a creative
and a tone of voice that did platform which drew on
not support the complexity its heritage to amplify its
and sophistication of ability to tackle complex
the major projects being and challenging projects.
13. Australian Diabetes Council Industry setting and engaging amongst
such a sophisticated set,
To respond to the members’
desires to obtain control and
As the third oldest Australian Diabetes Council independence – the brand
The everyday mentor diabetes charity in the
world, Australian Diabetes
needed to adopt a more promise of ‘an everyday
consumer-facing role to be mentor’ was developed to
Council (formerly, Diabetes considered a competitor cultivate a more symbiotic,
Australia-NSW) has been for the donor dollar. reciprocal relationship.
working hard for over This positioning prompted
Diabetes is to health, what climate change is to the environment. A local 70 years to provide vital Strategy the development of the
support to the largest tagline “a shared voice for
and global epidemic and a UN Priority, Type 2 diabetes is Australia’s diabetes member base in To respond to these diabetes” which provides
fastest growing chronic disease. One person is diagnosed with diabetes the country. As a 60 per challenges the strategy a platform for advocacy
cent self-funded charity, recommended a name programs and a greater
every seven minutes and, perhaps most alarmingly, for everyone who Australian Diabetes change to reflect the sense of community.
knows they have it, another has it but doesn’t know it yet. However, Council rely heavily charity’s credibility
on the support of their and purpose – from Result
despite these staggering figures, diabetes remains widely misunderstood. members and supporters the bureaucratic and
to continue to provide geographically confusing, Australian Diabetes Council
emotional and practical Diabetes Australia–NSW, to successfully launched the
support to all Australians Australian Diabetes Council. new brand during national
affected by diabetes. Diabetes Awareness Week
The new brand mark 2010. Initial internal and
Challenge expresses unity, community external feedback has been
and the progressive nature overwhelmingly positive
In addition to the global of Australian Diabetes with the new brand identity
health challenge, the Council. The kaleidoscope providing the platform
Australian NFP market of shapes represents the for a more cohesive team
presented an enormous diversity of the diabetes internally, and a much
competitive set – a large community and the clearer and consistent
number of which are wide range of education message for members.
operating within the and advocacy products
highly politicised and and services Australian
fragmented health sector. Diabetes Council provides.
To become distinctive
16. All deliveries to
Loading Dock
26
Arundel
Street
Brand: Australian Diabetes Council
17. Remedy Products Industry setting Strategy Result
Remedy Products are a Above and beyond its Though in it’s early
A sophisticated spin on homespun range of homespun cleaning
solutions for all the spills,
environmental properties—
it was uncovered that scent
stages, the feedback for
the new brand has been
splashes and little accidents and efficacy were important overwhelmingly positive,
around the home. Made factors to consumers when it both in additional focus
with simple, non-toxic, came to purchasing cleaning groups and unsolicited
In a market increasingly flooded with environmentally safe products, ingredients and a range of products. With eucalyptus online feedback. Coupled
eucalyptus oils, the products oil being both the active with this enthusiastic
Remedy products needed to be differentiated and expressed in a more have been continually ingredient and the signature response, online sales
meaningful and stylish way to the consumer. To promote the benefits of developed and refined by a scent, the name Remedy and enquiries have
mother and grandmother products spoke to both also increased.
the products to a sceptical and demanding target market, both the name over the last 10 years. the active and passive
and design needed reinvigoration. attributes. Remedy is both
Challenge the proactive solution
and the natural panacea
In a market increasingly to all life’s little messes.
flooded with
environmentally safe The philosophy of “Clean
products, it became without harm” was also
necessary to differentiate developed to speak to
and express the brand in a consumers who are
more meaningful and stylish concerned with the health
way to the consumer. To of the environment and the
promote the benefits of the health and wellbeing of
products to a sceptical and their family. Coupled with
demanding target market, a fresh, nostalgic creative
both the name and design execution, Remedy products
needed reinvigoration. embody the homespun
origins of the products,
with an invigorating twist!
21. Parramatta Justice Precinct Industry setting Challenge Strategy
The 6000m² Parramatta Doppio was engaged The site has a dramatic
Uncovering the past Justice Precinct was the
site of the first Colonial
to develop an identity
and visual language
and somewhat gruesome
history. Our approach
Hospital and the first tent for the precinct, which was to present the site’s
Hospital dating back to conveyed the historical history in a subtle manner,
1790. The site now houses and archaeological fabric revealing stories at different
Parramatta Justice Precinct has a dramatic and somewhat gruesome the new Family Court, Trial of the site as an integral levels for those who used
Court, Children’s Court part of its contemporary the site every day.
history. Our challenge was how to present the site’s history in a subtle and Attorney General’s redevelopment and reuse.
manner, revealing stories at different levels for those who used the Office, comprising three The interpretive elements
new multi-storey buildings, The design approach are used to present these
site every day? The design approach needed to engage and captivate a refurbishment to some needed to engage and stories, some of which
returning audience, maintain historical and archaeological factuality, existing buildings, new captivate a returning reveal archaeological
commercial structures audience, maintain remains and interpret
and respond to the architectural and landscape context of the site. and extensive civil and historical and public artworks.
landscaping features. archaeological factuality,
and respond to the The elements included
The precinct will become architectural and landscape artefact displays, foreshore
one of the most significant context of the site. signage and interpretive
employment generators plaques, bronze paver
for Parramatta and the castings, cast metal
Western Sydney region. lettering, supergraphics and
The precinct has a five-star vinyl banners, presenting
environmental rating, the historic photography and
first major government commissioned illustrations.
building in NSW to
achieve this standard.
22. Parramatta Justice Precinct*
Brand assets:
ENGAGE
CAPTIVATE
JUXTAPOSITION
LAYERING
Client:
International Conservation Services
* Distinction award in environmental design at the 2008
Australian Graphic Design Association (AGDA) Awards.
26. St Hilliers Industry setting the market. To do this
necessitated a ‘front
Result
Established in 1989 by foot’ approach during a The refreshed brand has
‘H’ for ambition Proprietor Tim Casey, St
Hilliers is one of Australia’s
tumultuous industry period redefined St Hilliers in
the Australian market. St
when many players were
leading, private property doing quite the opposite. Hilliers CEO Tim Casey
groups providing expertise said: “20 years in operation
and services in property Strategy was an important company
The St Hilliers brand had grown organically over the years, based on development, property milestone to reach. It is
funds management, St Hilliers were positioned important to mark the
mutually beneficial relationships with all stakeholders founded on respect contracting and asset as an agile, strong, and start of the company’s
and trust. However, to support future growth and reflect their evolution, management. At the time intelligent brand who were next phase of growth
of this project the impact well-placed to challenge the into the next decade
St Hilliers needed to examine and evaluate whether their brand message of the GFC was being fully big players and big projects with a new brand that
was consistent and coherent across the different divisions and their realised by Australia’s in the market. The identity interprets our company’s
construction industry. was reworked to feature a values and culture, as
business activities – internally and externally. distinctive ‘H’ symbol, and well as representing our
Challenge the ‘Confidence/Trust/ business strategy.”
Vision’ signoff became
The challenge was to an important component
define the brand promise of all communications.
and reposition St Hilliers
as a highly successful and The creative was formulated
ambitious player in Tier 2 around an angular design
of Australia’s construction system that was applied to
industry. The milestone of all touchpoints – online,
their 20th year presented offline, and importantly,
an opportunity to revisit onsite – effectively the
and clearly define their largest advertising space for
position and promise to a construction company.