Mars would target a primary audience of 18-30 year old males with his music style and appearance, but could also appeal to females of the same age with his singing ability and sensitive side. A secondary audience would be 12-15 year old music fans who could look up to Mars as a good role model. In order to raise his profile, he could perform at clubs and festivals or partner with brands targeting teens. His good looks and talent make him easy to market through fashion brands and social media.

2. Mars star persona would be similar to Canadian rapper Drake based on their different the style of music and also color their dress sense. As you can see he is young, has a good style of clothing and is not bad looking. These attributes will all be beneficial to his promotion.

3. Mars primary audience would be 18-30 year old males, however he would possibly attract attention from females within that same age bracket as the males. This is due to his star persona, and also due to his talent. As he has the ability to also sing this gives a more soft and sensitive side to his music, therefore females can gain a connection to him.

4. Mars secondary audience would be young kids aged between 12-15 who are into music. This is due to the fact that he is a responsible and good role model, and he also makes, edits his own music. This will give the young music lovers something to look up to and take art in from a young age. This is beneficial because it is not essential for Mars to have someone to edit his music for him, he can do it in his own time.

5. In order to raise his profile he could take part in things such as: Live performances/ gigs at clubs such as ‘o2 Inc bar’ or as a warm up act in ‘indigo2’. Synergize with products such as iPhone’s (using his soundtrack in the background) which targets a teen audience I definitely put Mars on mtv base. This is due to the genre of music that he makes, and also his target audience.

6. It is easiest to market an artist when they have the ‘full package’ Mars would be quite easy to market because he has looks to go with his talent, so this should bring a bigger proportion of good attention. Therefore id advertise him on clothing brands such as Gucci, Ralph Lauren and CK for men. Reason being that these are the contempary fashion labels that people from the age range of 18-30 seem to appeal to. On web 2.0 sites such as Face book and twitter.

7. Mars is a very unique artist, to go with his vocal abilities he also has developed art skills over the years. I’d promote him through clothing labels preferably with his own drawings on them.