1) The document discusses promotional products created for a grime music duo called Frank X Fabz, including a digipak, website, and music video. 2) A key concept across all products was showing the clash of past and present using black and white imagery. This theme is shown on the digipak cover and throughout the music video when the artists rap about their history. 3) The website was designed to promote the artists and give audiences a sense of who they are by sharing pictures from their background and urban locations important to them.

1. HOW EFFECTIVE IS THE
COMBIANTION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?

2. WHAT DID YOU DO FOR EACH
PRODUCT?
 Our finalised music video has a key relation to our ancillary texts. The digipak has had
a merge between past and present with Frank X Fabz being in the present on the
digipak but the colour of Black And White shows the past.
 For our promotional package we formed a Digipak, Website and music video for our
Grime Duo ‘Frank X Fabz’.
 Our targeted audience range but we decided that internet users were commonly the
people that contributed to a heavier fan base so aimed for digital promotional
products.
 Our website focused heavily on promoting the artists and allowing the audience to get
a better feeling of who the artists were and where they were coming from.
 Our digipak conformed to the codes and conventions of grime as the font is broken
down creating a graffiti impression which links to the urban nature.

3. DIGIPAK

4. MUSIC VIDEO

5. WEBSITE

6. CONCEPT
 As our duo is named ‘Frank X Fabz’ we decided to show a concept that will link across all our ancillary
products. The idea was to have black/white featured throughout all products signifying the clash of both the
past and the present which is revealed in the music video when the artists rap about their previous
encounters in urban London. This took a toll in our music video as the theme is displayed across everything
and has a clear link.
 Whilst researching into the grime genre earlier into the year we discovered a theme that was brought across
the entire grime genre was the urban nature present across the videos. This is when we realised that the
symbolism of this appeals to young people growing up in societies around urban cultures in Britain as
whole, not only London. Artists such as gigs, Skepta and a new rapper to the genre ‘Fredo’ influenced our
choices in what we were going to make.

8. DIGIPAK
 In our digipak we focused heavily on creating a subliminal message of the past
clashing with the present which was done by the filter black/white. This allowed
us to show our audience the context of the music and highlights the clear link
from the music to the visuals.
 Whilst creating the cover for our digipak we looked into different location
scouting that will match our desired digipak. Through this we chose to create a
blurry digipak which is shown clearly; to do this we used our school projector
and put it on standby so a crackling image appears on the whiteboard which
allowed us to take a variety of different shots that play a brilliant touch in
unison.

9. DIGIPAK
CONTINUED
 In this digipak cover, the estates signifies the theme of the album. This shows a
key guideline that the artists have overcome a long journey to get to there
desires.
 The album cover highlights the connotations of 'rags to riches' and signifies the
drive to adventure directly where you want to be in life even if the road is
dangerous and consists of different obstacles 'always chase your dream'. Overall
the use of both artists using unison of themselves facing away whilst fabz looks
towards the camera also shows that they are looking back to what they had to go
through.
 The breaking of the font in the digipak signifies the urban nature of the grime
genre as this also links to Andrew Goodwin's theory of Lyrics that match to
visuals, with the title ‘roads’ being matched to the visuals of estates and
impermeable surfaces.

10. WEBSIT
E
 Throughout our music video we decided that we needed to conform to the codes
and conventions of the grime genre.
 We chose to bring in different media platforms to build our audience base, this
involved creating a Instagram page for our artists which has been a massive
way for grime artists to gain a fan base.
 As a group we took to the roads to find different locations that we were able to
build for our gallery. A specific spot in hackney wick had a lot of graffiti which we
used to take some pictures for our website and this contributed to our location
scouting.
 As a duo we decided that it’ll be unique if we used the duo in unison even though
this occurs a lot In the grime genre.

11. WEBSITE
CONTINUED Furthermore we created a logo for our website which we took into
consideration whilst exploring other real media texts around the genre.
Artists such as Fredo have also looked into making revenue from
merchandise and is a start for a grime artist promoting independent
companies in their official music videos.
 The website also allows the audience to choose what they specifically
want for example a phone case, jumper, etc. This by itself is a whole
different industry the artist breaks into.
 Throughout the website pages you can see a clear image of both artists
as they change positions across all the pages.

12. ‘MY STORY’ – MUSIC VIDEO
 IF YOU HAVENT WATCHED OUR MUSIC VIDEO ALREADY,
CLICK THIS LINK TO WATCH THE MASTERPIECE!
 https://www.youtube.com/watch?v=oxir8G1F9sQ

13. MUSIC VIDEO

14. OVERALL
 In conclusion as a group and individually I am very pleased with my
overall finished products, we aimed for our desired ancillary products
and we fulfilled this to the best of our ability.
 Initially we went through the struggle of thinking how our ancillary
products will show a clear link throughout. Once noted that in the past
we can use the black and white filter to be displayed across them all;
the digipak, the website and the music video. We chose to feature our
artists in the official music video in order to connect closer to Andrew
Goodwin's theory of relation and building an artists star persona.