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Question 2 how effective is the combination
- 2. The first scene of the video establishes both setting and star image as you get an establishing shot of the skate park which is an urban environment as well as the ‘star’ in the foreground. It also links with the digipack as you see lots of graffiti in the shot which is similar to the front cover which is made to look urban by the fact its been graffited on.
- 3. The use of symbiotic marketing is becoming an ever more popular way to advertise to an audience, this is done by linking product to create a brand which in this case would be the artist Lupe Fiasco. It is becoming more popular in the music industry a now bands do make as much money from record sales, so to make more money they have to sell other products such as tours. This is why we created a poster advertising a tour the artist is supposed to be doing , but it is important that they link with other products so people associate them with the same artist. We did this by ensuring they all use similar imagery and also the colour scheme throughout is the same.
- 4. Overall I think we were successful, with ensuring that our main media product and the 2 ancillary text are effective. We stuck to genre paradigms throughout the process so that cultural signers could be easily seen such as costume and setting, we also made sure that there was a consistency between all three so that they linked. We also managed to this with star image as throughout all three pieces you can see him throughout so the audience is able to relate to this and recognise the link.