Collective Mining | Corporate Presentation - April 2024
Genre analysis
1.
2. Originated in the estates of East London in the shadow of Canary Wharf in the
early 2000’s.
Wiley was the first main grime artist, he created grime from rapping to different
beats and about more relatable things. It evolved from the 90’s London garage
scene where MC’s would rap over beats.
As Wiley continued producing, other London artists started copying that style of
rap and clashes began. This brought the genre to the masses and gave it the
name, Grime.
Young boys who grew up with a negative attitude, had nothing better to do and
couldn’t relate to any music out at the time latched onto grime.
Clashes such as Lord of The Mics would attract thousands of people to go see the
new genre.
As the internet grew bigger, so did grime. With artists being able to release tracks
and produce videos to give to specific channels to promote their songs.
And today the UK grime culture is bigger than ever and on the rise, with Artists
such as Skepta, Stormzy and JME all breaking into the UK charts with grime songs.
3. Skepta – Shut Down -
https://www.youtube.com/watch?v=MQOG5
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Stormzy – Shut Up -
https://www.youtube.com/watch?v=RqQGUJ
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JME – Man Don’t Care -
https://www.youtube.com/watch?v=rivFCww
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4. Very likely to be shot in the streets,
or a location with a meaning to the
artist. As the genre progresses
some videos are being shot in
studios.
Main artist is always in the video.
They are normally in the middle,
friends/crew behind him.
Very chauvinistic and egoistically
shot.The track will be normally
about the artist talking about
himself or insulting someone else.
5. Costume – Normally low end
streetwear or tracksuits.We are
now however seeing artists such as
“Skepta” wearing high end fashion
labels in videos.This high end
aesthetic now being heavily
associated with the grime culture.
No real narrative, normally a simple
message from the artist towards
the viewer.
Occasionally voyeuristic elements
in certain videos.