The document summarizes the creative process behind a music video for an indie pop band. It describes how the video was inspired by typical conventions of the genre, such as using a black and white filter and close-up shots of the band members. Footage was shot in London with a handcam to convey a casual atmosphere. Additional studio shots included props representing the band's American origins. Editing employed a fast cutting rate and bright colors to match the upbeat song. The video, advert, and album packaging worked together to construct an image of the band as carefree young musicians.